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D&B Data Consultancy Practice
In today's competitive business environment, business strategies are increasingly being driven by information based decision frameworks. Rising business complexity and the necessity to take quick & informed business decisions,
has led to businesses deploying data structures and analytical tools to capture and analyze relevant data for
business decision making.
Businesses whose decision framework is based on the analysis of internally captured transactional and customer specific data, enjoy a distinct comparative advantage. Quick adaptation to the needs of the |
customers and a better understanding of internal processes, is a result of increasing levels of sophistication and use of information technology towards capturing and understanding transactional data mapped to the final customer needs & behavior. This technology - driven information assimilation and delivery process has become an extremely important and effective tool to the successful execution of an organization's business strategy.
Various data capture tools, CRM systems and Decision Frameworks are being deployed by companies world-wide. Consequently, companies need to constantly monitor the efficacy of their current data capture & analysis framework. D&B's Data Consultancy Practice helps companies develop customized frameworks to convert transactional and customer specific data into decision ready insight, thus driving business efficiencies along with customer acquisition and retention.

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Data Management: The Data Management Vertical assists clients with addressing key issues pertaining to Data Design, Sourcing, Segmentation and Quality. It addresses key questions like: What is the most effective data design approach? Which data variables to capture? What is the most effective sourcing strategy? How to categorize and tag the captured data variables? How to ensure data quality?
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Knowledge Management: The Knowledge Management Vertical focuses on empowering the users of the data, advising clients on critical aspects of building a Decision Support Framework to enable them to determine and evaluate customer preferences, conduct data analysis and customize their Business Information Systems.
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Operations and Fulfillment: The Data Consultancy Practice provides end-to-end operations support to its clients, including setting up, supporting and managing various data processes, evaluating and deploying various utilities, training employees and finally transferring the established processes back to the client.
The service offerings of D&B's Data Consultancy Practice are available for organizations across all sectors.
D&B's Data Consultancy Practice is being offered through a five stage engagement model to address and cater to the specific requirements of its various clients.
For more information on D&B Data Consultancy Practice, please email consult@mail.dnb.co.in
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