BUSINESS OPTIMISM SLIPS MARGINALLY IN Q2 2017
OPTIMISM FOR LEVEL OF SELLING PRICE STANDS AT A 11-QUARTER HIGH
The Dun & Bradstreet Composite Business Optimism Index stands at 78.9 during Q2 2017, a decrease of 2.6% as compared to Q2 2016. Based on the responses received, five out of the six optimism indices have registered a decline as compared to Q2 2016.
  • Dun & Bradstreet Composite Business Optimism Index stands at 78.9 during Q2 2017, a decrease of 2.6% as compared to Q2 2016
  • Optimism for volume of sales stands at 71% - a decrease of 2 percentage points as compared to Q2 2016
  • Optimism for new orders stands at 68% - a decrease of 3 percentage points as compared to Q2 2016
  • Optimism for net profits stands at 59% - a decrease of 4 percentage points as compared to Q2 2016

D&B's Business Optimism Index

Finger on the Pulse of Indian Business Sentiment

The D&B's Business Optimism Index is a survey-based index designed to measure the pulse of the Indian business community. It is a quarterly survey, wherein the growth expectations of the business community and commercial enterprises are gauged to determine the business conditions in the short run. The survey gauges optimism with regard to six parameters namely Volume of Sales, Net Profits, Selling Prices, New Orders, Inventories and Employees. Since its launch in Q4 2002, the D&B Business Optimism Index has proven to be a reliable measure of economic performance and an advance indicator of turning points in the Indian economy. The index is also quoted by the Reserve Bank of India in its Business Expectation Survey.

The D&B Business Optimism Index is widely recognized as an indicator that measures the pulse of the business community and serves as a reliable benchmark for investors, researchers, academicians and policy makers. The index is arrived at on the basis of a quarterly survey of business expectations.

The survey is conducted on a sample of companies that are selected from Dun & Bradstreet's commercial credit file. Respondents to the survey are asked six standard questions on six specified parameters viz., net sales, net profits, selling prices, new orders, inventories, and employee levels. The Composite Index is calculated as a weighted sum of these six parameters.