How can I identify the most profitable prospects?
When you invest in an expensive acquisition campaign, you want the highest possible response and conversion and you want the new customers you attract to become long-term customers who also pay their invoices. Take this into account when selecting the target group for your b2b campaigns.
Profitable prospects
Using smart prospecting and focusing on the best prospects increases the likelihood of your campaigns being successful in the long term as well as the short term. The question revolves around how you select the prospects. D&B's reference database enables you to compile a profile of your best customers. You can use this profile as a basis for searching D&B's marketing database for Look-a-like, i.e. companies that are similar to your existing customers and who are most likely to be interested in your products or services. If you then segment these prospects according to their creditworthiness and exclude the highest risk group, you ensure that the sales resulting from your campaign will actually be paid for and you guarantee the long-term success of your campaign.
New business
Successful acquisition starts with selecting the right prospects, and a high response and high conversion for your campaigns.
Look-a-like
Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.
Selection criteria
Make detailed selections based on numerous criteria in the world's biggest marketing database of companies.
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