Why Master Data?
Master data is the most important data you have. It’s the information about your
customers, suppliers, partners, and prospects. It is fundamental to understanding
your business entities and commercial transactions — and gives you a clear view
of the building blocks of your relationships. Dun & Bradstreet helps you master
your data by providing the foundational elements (entity management, hierarchies
and linkage) aligned to meet your business objectives.
Everything You Touch Today Turns to Data
You are leveraging data in new ways across your enterprise, from finance, marketing,
technology and sales. You're looking to use data and technology at scale and to
engage with customers, vendors and partners to gain competitive advantage. But with
the overwhelming volume and velocity of data, what should be creating great insights
is creating chaos. At Dun & Bradstreet, we help you find the truth across all your