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Dun & Bradstreet - Oriental Bank of Commerce SME Cluster Series 2014 : Chennai

 
 

Objective of the Report

The objective of “D&B - British Airways SME Cluster Series 2014: Chennai” is to develop a one point reference document, which will highlight the operational aspects, trends and benefits of operating in the Chennai cluster. The report aims to provide insights that will facilitate enterprises to take informed decisions.

Methodology

  1. Desk Research
    A detailed review of relevant literature for the Chennai cluster was conducted at this stage.

  2. Questionnaire Development
    An in-depth desk research was conducted to develop a comprehensive questionnaire for the purpose of primary survey with the objective to capture and analyze the trends and challenges of companies operating across various sectors in the Chennai cluster.

  3. Survey
    For the purpose of the survey, the companies were selected from internal D&B database and other authentic sources such as cluster and/or sectoral associations.

  4. Eligibility criteria
    Companies with a total income of less than ` 1,000 mn as on FY13 across varied sectors were selected for the purpose of survey. Companies involved in exclusive trading activities were excluded.

  5. Collation of Information
    The data and information was collated from both, primary and secondary sources such as through survey and authentic information as available in the public domain.

  6. Analysis of data and information The information collected was scrutinized and analyzed to explore the cluster dynamics.

  7. Report Writing
    The outcome of the project including the key analysis and results were written in the form of the current report.