Whether you are a global giant or a home-grown solutions provider, we work with your marketing and business teams to help your organization grow consistently.
D&B Sales & Marketing Solutions can size the market for specific offerings, identify key prospect segments, and conceptualize, design and execute various below-the-line marketing programs to engage them effectively.
Highly targeted prospect information is critical to business growth. Data, if inaccurate, can lead to high return rates, thus making direct marketing campaigns costly and fruitless exercises for your business. Finding accurate current data in today's marketplace however, can be a challenge.
- D&B India database has been developed through primary research.
- The Media Intelligence Team tracks companies and executive movements reported in the national media and on the web.
- Supports querying on multiple criteria to ensure accurate company / contact selection viz., industry type, sales turnover, net worth, number of employees, geographic area, IT infrastructure deployed etc.
- Contacts are tagged by function, designation and decision making role to facilitate accurate targeting.
- Parent-subsidiary linkages and business group relationships are captured in the database.
- Enables highly targeted campaigns towards specific segments like High Net Worth Individuals (HNIs) and Professionals at various levels.
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Data Driven Solutions
D&B Sales & Marketing Solutions comprise a full suite of below-the-line services that facilitate highly targeted marketing.
Focused direct marketing campaigns via mail, courier, fax, e-mail and SMS that are tailored to your product offerings. You can pre-qualify and target HNIs or prospect companies using multiple selection criteria.
D&B's systems are designed to enable you to target decision makers, influencers or users within each selected company, thus increasing response rates significantly.
Our dedicated call centres help you:
- Generate short-term leads
- Generate and nurture long-term leads
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Build your brand
From generating leads, forwarding them to sales managers / placing them with partners, to monitoring them and collecting feedback, D&B can help you create a close-loop Lead Management Program. Moreover, we also specialize in creating inbound toll-free help desks, complete with the latest technology to support recording and call drop tracking.
D&B can build customized information on your prospects through tele-research. This customized data allows you to profile your prospects and tailor-make your offering to them, thus enhancing conversion rates.
Data Build offers you a stand-alone model as well as an annual maintenance subscription to identify and build information on specific segments such as leading Corporates, Group Companies, MNCs, Exporters, SMEs etc. The annual program provides you with a data feed of 10,000 tele-researched and re-validated companies each month for a 12 month period.
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Unleash the power of your internal databases using our Database Management Solutions. These services help cleanse, de-duplicate and integrate your company's internal databases and enhance their value by appending accurate and updated D&B data.
These services unlock the value of your data thus helping you make better decisions and maximize sales performance.
Annual Retainership Benefits:
- Dedicated database manager for your customer and prospect database
- Anytime access to reactive information updates and executive movements
- Alerts on new companies that fit your target definition
- Running Queries, Decision Support and Analysis for campaigns
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Our Analytics Group develops and deploys customized demand estimation models that provide insights into the aggregate size of a market or segment for your products/services.
Once you have identified your very best customers, we can help you find new, high-growth customers just like them.
- Our unique profiling technology helps you:
- Build a detailed profile of your best customers.
- Enrich your data with additional information from our own extensive database.
- Match the enhanced profile to identify potential new customers.
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Whether you are a small business or a large company, you need to deliver world class experiences to your customers, in order to build your brand in today's dynamic business environment. D&B Sales & Marketing Solutions help you achieve that and much more through a suite of events and ground promotions ranging from CXO breakfast sessions to large format product launches including CEO Round-tables, panel discussions, knowledge based business workshops, light entertainment evenings, multi-city road shows in catchment areas, corporate / mall promotions, etc. With an in-house team of specialists, we help you design, plan and execute ground level activation programs seamlessly. Moreover, we are a one-stop solution provider, driving business participation and managing registrations for your events in addition to delivering a world class experience.
D&B Events helps marketers organize multiple format events on a turnkey basis. Services include Concept, Design, Production, Logistics, Venue Management and Audience Development.
Hoovers, a D&B company, is a Business Information Resource that can help you stay ahead of the competition.
Hoovers is a premier source of business information providing comprehensive coverage through a global database
of 25 million private and public companies, 31 million decision makers and 600 industries globally.
Hoovers offers powerful, easy-to-use mining tools in an intuitive, highly customizable format. With Hoovers, you can identify new prospects, broaden current relationships, email key executives, analyze financial statements, research companies and more than 250 industries via in-depth research reports developed inhouse by Hoovers Industrial experts, thus giving your organization a competitive edge.
For more information on D&B Sales & Marketing Solutions, please email sms@mail.dnb.co.in
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