When you invest in an expensive acquisition campaign, you want the highest possible
response and conversion and you want the new customers you attract to become long-term
customers who also pay their invoices. Take this into account when selecting the
target group for your b2b campaigns.
Using smart prospecting and focusing on the best prospects increases the likelihood
of your campaigns being successful in the long term as well as the short term. The
question revolves around how you select the prospects. D&B's reference database
enables you to compile a profile of your best customers. You can use this profile
as a basis for searching D&B's marketing database for Look-a-like, i.e. companies
that are similar to your existing customers and who are most likely to be interested
in your products or services. If you then segment these prospects according to their
creditworthiness and exclude the highest risk group, you ensure that the sales resulting
from your campaign will actually be paid for and you guarantee the long-term success
of your campaign.
Successful acquisition starts with selecting the right prospects, and a high response
and high conversion for your campaigns.
Make a profile of your best customers and search the D&B database for similar prospects,
with a high likelihood of scoring.
Make detailed selections based on numerous criteria in the world's biggest marketing
database of companies.