I want to have an insight into cross-sell and upsell possibilities at my customers
It is a recognised fact that attracting a new customer costs five times more than keeping an existing customer. But are you aware that there are often many opportunities among your existing customers?
Insight into corporate group structures
Perhaps your sales volume to a very large company is relatively small. Or your 'small customer' may turn out to be part of a large corporate group. You can use information from D&B to expose new opportunities and possibilities in your existing customer portfolio. Their likelihood of success is much higher than that of cold leads. The additional data in the D&B database clearly shows what your 'share of wallet' is among your customers and which customers deserve more time and attention. D&B's corporate linkage clearly show where your further opportunities lie. If your customer is part of a larger whole, such as a corporate group structure, the businesses in that group are also more likely to be interested in your products and services. You already have an ideal reference. Make better decisions by leveraging D&B corporate linkage to increases the effectiveness of your marketing efforts.
Warm acquisition
Cold acquisition is difficult. Why not use the contacts you already have? There are often many opportunities among existing customers.
Customer knowledge
The more you know about your customers, the more you can be of service to them. Moreover, you increase their loyalty and identify new opportunities.
Turnover growth
Utilise the full potential of your existing customers.An existing customer will be more willing to purchase additional services from you than from another supplier.
Share of wallet
What is your turnover within the entire corporate group structure? Who are your strategic customers and which customers could you expand?
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