Business Across Borders 2021

Experts’ Views 23 Business Across Borders 2021 Garware Technical Fibres Limited Shujaul Rehman CEO Kindly take us through the Garware Technical Fibres’ journey and some of its key milestones. Established in 1976, Garware Technical Fibres Ltd. (GTFL) is a leading player in Technical Textiles, specializing in providing customized solutions to its customers worldwide. Globally, the company is known for its applied innovation in the field of aquaculture, fisheries, sports, shipping, agriculture, coated fabrics, transport, construction, material handling, safety, transmission, infrastructure and other allied industries. The company’s products are manufactured in state-of-art facilities at Wai and Pune, Maharashtra, with a manufacturing range of over 20,000 SKUs for multiple applications. The products are marketed in more than 75 countries with subsidiary companies in USA & Chile. GTFL also takes pride in having a sound organizational infrastructure, strong global distribution network and extended market reach with offices in countries like USA, UK, Chile, Canada and Australia. GTFL’s mission is to provide innovative, application-focused solutions to enhance the value of its customers globally. The company stands strong on its 4 core values which are • Ownership - a value that empowers people with an entrepreneurial spirit • Improve - which helps the company continuously improve solutions for the clients • Bond - which fosters a family bond with employees and business partners • Enhance - toenhancestakeholder’s value through profitable growth in sales & earnings. GTFL has been certified by GPTW India as a Great Place to Work and has been accredited with various awards and recognitions, such as Top Sports Nets exporters from India for 3 consecutive years, Fortune India awarded us as one of ‘The Next 500 Companies’. We have also won Silver medal in India Green Manufacturing Challenge 2019, The Economic Times’ Polymer Awards for X12 Lice Skirts, Top Fishnets & Ropes Exporters Award and the 2nd most innovative exporters award. GTFL’s R&D wing has been recognized by the Government of India with the grant of 20 patents. GTFL is a net debt free company and ICRA has assigned AA and A1+ rating to the company. We are a part of Global MSCI Index as well. What are some of the company’s key overseas markets? Which are some of the newer markets you are targeting? The company earns over approximately 60%of its turnover from its International Business. GTFL has a presence in 75 countries across geographies like Europe, USA, Canada, Latin America, and the Mediterranean. The company’s key strategic initiatives are aimed towards acquiring new customers globally. Your company went through a rebranding exercise in the recent past. Tell us about how you would want to position the ‘New Garware’. Garware Technical Fibres (Formerly known as Garware Wall Ropes) resonates with diversified customers and users of GTFL’s products and services as a leading solution provider for an array of various applications. GTFL’s rebranding efforts reflect our innate strength of polymer extrusion technology. “At the heart of every endeavor GTFL undertakes, it ensures that enhancing value for our customers is the prime objective.” Dun & Bradstreet