Identify your high value and high risk customers to improve
profitability using world leading business intelligence and analytics
Improve your customer relationships and identify growth opportunities using Dun & Bradstreet’s data analytics services. Our data scientists and analysts help you accelerate the path to growth using unique and global business intelligence and analytics. Enhance and scale your use of fact-based strategies to connect with prospects, customers, and suppliers that matter most. Using spend propensity scores we can help you refine your target customers beyond traditional segmentation methods such as sales, employees, and industry.
Organisations are increasingly adopting data analytics services for making strategic and day to day business decisions. In an ever changing and complex environment, business data analytics solutions can offer an organisation various advantages by helping them identify growth opportunities, and improve customer relationships. While businesses analyse their data on a regular basis, most are unclear on how to maximise its full potential. That’s where we come in.
Employ smarter, data-driven insights to ensure you’re making wise marketing decisions.
Unparalleled insights to help you understand your audience and win new customers. By leveraging Dun & Bradstreet's advanced business intelligence and data analytics services, you can narrow your target universe and isolate high-value prospects based on their estimated financial outlook and demand for your products; and apply our rich firmographic data to increase response rates and accelerate time to close.
Our data analytics solutions can help align customer service resources with the right opportunities and prioritise channel and territory assignments.
Our advanced analytic services are designed to provide a clear understanding of your customers' needs and pinpoint customers with the highest level of buying authority.
A. Data analytics empowers sales and marketing teams to identify high-potential prospects with precision, enabling targeted and personalized outreach. By cutting through irrelevant data ("noise"), analytics helps focus efforts on the most promising entities reducing costs, improving campaign efficiency, and boosting conversion rates. This leads to smarter decision-making and stronger ROI.
A. "Dun & Bradstreet offers a comprehensive suite of data analytics services designed to support strategic decision-making across sales, marketing, supply chain, and risk management. These include:
- Intelligent Prospecting – Identifies high-potential prospects based on client-defined criteria for targeted outreach.
- Import-Export Intelligence – Pinpoints importers and exporters using trade-specific filters to support global business strategies.
- Supply Chain Intelligence – Helps identify suppliers, dealers, distributors, and wholesalers through a blend of primary and secondary research.
- Risk Analytics – Assesses portfolio risk using proprietary models and scoring mechanisms developed by D&B.
- Deep Profiling – Delivers customized research reports tailored to specific client requirements for deeper market and entity insights."
A. "Data analytics services offer a wide range of business benefits, including:
- Cost Reduction – By focusing efforts on high-value opportunities and eliminating inefficiencies.
- Targeted Marketing – Enables smarter, data-driven campaigns that reach the right audience.
- Business Continuity – Helps identify and mitigate risks associated with high-risk suppliers or customers.
- Improved Decision-Making – Provides actionable insights that support strategic planning and operational agility.
These advantages contribute to stronger performance, better ROI, and long-term growth."
A. Dun & Bradstreet maintains one of the world’s largest and most trusted business data repositories, sourced from over 150–200 verified channels. With more than 5 million updates daily, D&B ensures unmatched data freshness, accuracy, and coverage. This breadth and recency of data enable precise segmentation, reliable projections, and smarter decision-making for sales, marketing, risk, and supply chain strategies.
A. Yes. Dun & Bradstreet’s Data Analytics Services empower businesses with actionable, data-driven insights by analyzing large volumes of structured and unstructured data. These insights support smarter decision-making across sales, marketing, risk management, and supply chain operations—helping businesses stay competitive and agile.
A. Data analytics solutions help mitigate business risk by identifying high-risk suppliers and customers based on factors such as payment defaults, legal compliance issues, and poor credit history. By leveraging predictive models and real-time data, businesses can proactively manage exposure, strengthen due diligence, and make informed decisions to safeguard operations.
A. Dun & Bradstreet Analytics enhances sales and marketing performance by enabling smarter identification of your target market. With access to high-quality, segmented data, businesses can reduce the time, cost, and effort required to convert prospects into clients. This leads to more efficient campaigns, improved lead quality, and higher conversion rates.
A. Dun & Bradstreet Analytics supports businesses across a wide range of industries, including manufacturing, financial services, retail, logistics, healthcare, and technology. With access to extensive, high-quality data, D&B has successfully helped organizations of all sizes from startups to large enterprises make smarter decisions, improve targeting, and manage risk more effectively.
A. Yes. Dun & Bradstreet Analytics helps businesses proactively manage risk by identifying high-risk suppliers and customers. Using data on payment defaults, legal compliance issues, and credit history, D&B enables organizations to assess exposure, strengthen due diligence, and make informed decisions that protect business continuity.
A. "D&B Analytics helps manufacturers grow smarter by:
- Expanding into new markets with global data insights
- Finding reliable suppliers and managing risk
- Targeting the right prospects with enriched data
- Running personalized account-based marketing campaigns
It’s all about making faster, safer, and more informed decisions."
A. "D&B Analytics helps IT and tech businesses grow smarter by:
- Gaining competitor intelligence to stay ahead in fast-moving markets
- Identifying high-potential prospects using data-driven insights
- Enhancing sales and marketing strategies with enriched contact and firmographic data
- Improving risk management and compliance with global business intelligence
It’s all about turning data into action faster decisions, better targeting, and stronger growth"
A. "D&B Analytics helps pharma and healthcare companies:
- Strengthen supply chain resilience with real-time risk insights
- Identify new distributors and suppliers using global data
- Monitor compliance and financial risk across third-party networks
- Tailor solutions to meet regulatory and operational needs
It’s a smarter way to manage risk, grow partnerships, and ensure continuity in critical healthcare operations."
A. "D&B Analytics simplifies compliance by pulling data from trusted sources like SEBI, NCLT, and GST defaults. It helps:
- Spot red flags early
- Monitor high-risk entities
- Streamline regulatory checks
It’s a smart way to stay ahead of risks and meet compliance requirements with confidence."
A. "Yes. D&B Analytics helps spot potential fraud by:
- Flagging director defaults and financial irregularities
- Aggregating data from SEBI, NCLT, GST defaults, and more
- Highlighting red flags and high-risk entities
It’s a powerful tool for early detection and smarter decision-making."
Yes. D&B Analytics can be seamlessly integrated with popular CRMs to enrich customer data, improve lead scoring, and support smarter sales and marketing decisions.
Unlock the potential of your data by aligning your data foundation (entity management, hierarchies and linkage) to meet your business objectives
Create a faster path from prospect to profitable relationship with D&B Hoovers. Get comprehensive USA & UK company information.
Target prospects more effectively using the most indispensable data and sales tools. Use our sales and marketing solutions to drive better ROI.
Dun & Bradstreet’s Models, Ratings, Scores and Predictors (“Analytics”) are derived from data elements comprising a collection of firmographic data sets, which include data about basic business attributes (e.g., industry, business size and business age), and contributed data sets (e.g., trade payment data), as well as the historical performance of such data sets.
Not all data elements of basic or contributed data sets are available to us for all businesses. In instances where data elements are not available, Analytics for such businesses may be estimated based on benchmark data derived from appropriate peer groups associated with basic business attributes that are substituted for the absent data elements. The replacement data, which is an estimate, may not result in the calculation of the same Analytics that would be calculated for a business if a business’s actual data elements were available and used instead.
Dun & Bradstreet obtains data from external sources it believes to be accurate and reliable, but Dun & Bradstreet is not an auditor and undertakes no duty of due diligence or independent verification of any information it receives. Because of the possibility of human or mechanical error, the data provided to Dun & Bradstreet may include inaccuracies or errors, which may in turn affect the performance of certain Analytics.
In some cases, you may be able to supplement the data about your business in our data sets. If you are a principal of a private organization based in India and would like to view the basic information we have on your business, you may contact our Customer Service team at https://www.dnb.co.in/contact-us.
Our Analytics are statements of opinion as of the date they are expressed and are not statements of current or historical fact or recommendations about any businesses. Dun & Bradstreet assumes no obligation to update our Analytics following publication in any form or format.
Every business decision, to some degree, represents an assumption of risk. Our Analytics are predictions, but Dun & Bradstreet cannot guarantee the performance of such Analytics for each individual business. Further, Dun & Bradstreet Analytics do not take into account every risk that might affect a business or your specific business, including but not limited to other economic factors or changing market conditions. Our Analytics should not be relied on and are not a substitute for the skill, judgment and experience of the user of our Analytics, its management, employees, advisors and/or clients when making business decisions. Finally, past performance does not guarantee or indicate future results.
Further, our Analytics do not take into account the individual circumstances of each user of our Analytics. Therefore, each user should evaluate and use our Analytics based on individual circumstances and specific credit analysis needs. Nothing in any of our Analytics is an endorsement or a determination of a business’s qualification for a loan, or any other extension of credit. Dun & Bradstreet does not represent that its Analytics are identical or similar to any other credit score or score model.
Our Analytics are provided on an “as is” basis. DUN & BRADSTREET DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. IN NO EVENT SHALL DUN & BRADSTREET BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, EXEMPLARY, COMPENSATORY, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES, COSTS, EXPENSES, LEGAL FEES, OR LOSSES (INCLUDING, WITHOUT LIMITATION, LOST INCOME OR LOST PROFITS AND OPPORTUNITY COSTS OR LOSSES CAUSED BY NEGLIGENCE) IN CONNECTION WITH ANY USE OF THE ANALYTICS EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Some jurisdictions do not allow the limitation of liability, so the foregoing limitation may not apply to you. In such states, countries, or jurisdictions, the liability of Dun & Bradstreet shall be limited to the fullest extent permitted by law.