Sales And Marketing Solutions
Integrate Analytics Across the Enterprise
Organizations are increasingly adopting data analytics for making strategic and day to day business decisions. In an ever changing and complex business environment, analytics can offer an organization various advantages by helping them circumnavigate risk, identify growth opportunities, and improve customer relationships. And while businesses analyze their data on a regular basis, most are unclear how to maximize its full potential. That’s where we come in.
Analytics for Every Stage of the Customer Journey



Employ smarter, data-driven insights to ensure you’re making wise marketing decisions.

Acquisition

Unparalleled insights to help you understand your audience and win new customers. By leveraging Dun & Bradstreet's advanced analytics, you can narrow your target universe and isolate high-value prospects based on their estimated financial outlook and demand for your products; and apply our rich firmographic data to increase response rates and accelerate time to close.

Retention

Advanced analytics to turn current customers into lifelong customers Dun & Bradstreet augments what you already know about your customers with comprehensive insights to identify risk and minimize churn. Through a combination of prescriptive and predictive analytics, you'll gain a deeper understanding of the customers most likely to fall by the wayside so you can be proactive versus reactive. Our analytic models can help align customer service resources with the right opportunities and prioritize channel and territory assignments.

Expansion

Sophisticated insights to keep new opportunities in sight Dun & Bradstreet can help identify key up-sell and cross-sell opportunities to get more value from your existing customers. Our diverse analytic models are designed to provide a clear understanding of your customers' needs and pinpoint customers with the highest level of buying authority.