Marketing Mavericks 2025

WHO ARE MARKETING MAVERICKS ?

Dun & Bradstreet proudly presents an unparalleled gathering of the marketing industry's most brilliant minds. Our Marketing Mavericks are the visionary trailblazers who consistently push the envelope, setting new benchmarks in marketing excellence. These exceptional leaders are known for their highly innovative, creative, and analytical prowess in marketing. They are also known for their ability to think outside the box, embrace risks, and create highly effective and creative marketing campaigns that drive both marketing and strategic business goals.

Our Marketing Mavericks are seasoned experts, each with a minimum of 2 years of experience as a Chief Marketing Officer (CMO) and associated with organizations having a turnover of INR 50 crore and above.

ABOUT THE SUMMIT – MARKETING MAVERICKS SUMMIT 2025

Marketing Mavericks are redefining the future of marketing, driving unparalleled innovation and explosive growth in today’s rapidly evolving world. In recognition of their significant contributions to the marketing functions, Dun & Bradstreet had organized the third edition of its flagship conference ‘Marketing Mavericks Summit 2025’ with the theme ‘The Changing Role of CMOs – Leadership Redefined’ on August 22 , 2025 at Hotel Taj Santacruz, Mumbai.

KEY HIGHLIGHTS OF THE SUMMIT

Thought-provoking panel discussions, keynote sessions and deliberations with senior marketing leaders and professionals on innovation and enhanced customer centricity reshaping marketing leadership journey
Opportunities for organizations to showcase achievements of their Marketing Leaders on a nation-wide platform
Actionable Insights and success stories from leading marketing experts across various sectors
Panel discussions on the following topics:
- CMOs Redefining Customer Experience with a Focus on UX Optimization
- From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing
Fireside chat on "Building a Brand vs Building Revenue: Aligning Short-term Wins with Long-term Growth"
Exclusive networking opportunities with CMOs and senior marketing leaders across industries
Launch of the special report "Rethinking The Future of Marketing"
Felicitation of Dun & Bradstreet Marketing Mavericks 2025

THE CHANGING ROLE OF CMOs – LEADERSHIP REDEFINED

Innovative technologies empower marketers to gather and analyze vast data, enabling personalized and efficient customer engagement.
Learn how CMOs can drive a unified UX-CX approach, enhancing customer loyalty and brand differentiation.
Discover how CMOs can foster trust, create value-driven interactions, and drive sustainable business growth.
AI, behavioral analytics, and predictive modeling are helping brands anticipate and meet customer needs proactively.
The role of CMOs is evolving from brand custodians to experience architects, ensuring innovation aligns with customer expectations.
Explore strategies that help brands stay ahead with customer-first approaches, agile marketing, and digital transformation.

PARTNERSHIP OPPORTUNITIES AT THE SUMMIT

Speak and share your expert thoughts on the central theme of the summit

Boost brand exposure with prominent logo placement and extensive media coverage at events, perfect for showcasing innovative solutions to attendees

Unveil your innovative products and solutions to captivate minds and forge powerful connections between customers and vendors

Engage with marketing leaders & partners from the industry, experts and customers via panel discussions, keynotes, and interactive sessions

WHO ATTENDED?

REPORT: RETHINKING THE FUTURE OF MARKETING

Another key highlight of the summit is the launch of our special report, Rethinking The Future of Marketing Mavericks 2025.

The captivating report vividly showcases the:

Dynamic evolution of marketing leadership in both B2B and B2C sectors
Featuring in-depth profiles, compelling case studies, and exclusive interviews with industry legends and leading marketing experts
Offers a unique insight into the minds and strategies of those shaping the future of marketing

AGENDA

Time

Session

09:00 – 10:00 am Registration

10:00 – 10:15 am Welcome Address by Mr. Vipul Oberoi, Director – Marketing, Dun & Bradstreet India: From Brand Custodian to Strategic Business Leader: The Evolving CMO

#TheEvolvingCMO: The Expanding Role of CMOs in B2C Growth

10:15 – 10:35 am Fireside chat: Building a Brand vs Building Revenue: Aligning Short-Term Wins with Long-Term Growth

Moderator: Mr. Vipul Oberoi, Director – Marketing, Dun & Bradstreet India

Panelists:

Mr. Permendra Singh, Chief Business Officer, Cello
Ms. Ranjani Krishnaswamy, Chief Marketing Officer – Analog Watches, Titan Company Limited

10:35 – 10:50 am Keynote session on Rise of Voice-First Marketing: Applying AI For Brand Growth by Mr. Vikas Tripathi, VP – Tech & Product, CoRover.AI

#TheEvolvingCMO: The Strategic Shift in the Role of B2B CMOs

10:50 – 11:35 am Panel Discussion: From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing

Best practices for implementing account-based marketing (ABM) strategies: From targeting high-value accounts to personalizing outreach
The growing role of content marketing and thought leadership in building deeper relationships with prospects and customers
Leveraging brand storytelling to resonate powerfully with prospects
The increasing responsibility of B2B CMOs to manage customer data ethically and in compliance with regulations (e.g., GDPR)

Moderator: Mr. Mukesh Kumar Jain, Senior Director- Sales, Dun & Bradstreet India

Panelists:

Mr. Harish Sarma, Director of Marketing & Product Management, Pluxee India
Mr. Saugata Bagchi, Global Head - Digital, Content, Experiential & MarTech, Tata Communications
Ms. Adishri Charla, Head of Marketing, UiPath Robotic Process Automation India Private Limited
Mr. Kalyan Ram Challapalli, Founder & Chief of Strategy, Wolfzhowl Global

11:35 – 11:50 am Keynote Session by Mr. Hitesh Sethi, Senior Director, Analytics and Business Advisory, Dun & Bradstreet India on From Data-Driven Insights to Holistic Approach – How Data helps Marketers Drive Growth

11:50 – 12:05 pm Networking Break

#TheEvolvingCMO: The Intersection of UX and CX

12:05 – 12:20 pm Keynote Session: Steering the business towards sustainable growth by Mr. Varun Oberoi, Head of Marketing, Nissin Foods

Setting the right expectations: Brand vs Performance
Redefining the Media Mix for Modern Consumers
Creating Content That Converts
Lessons from Nissin’s Journey

12:20 – 01:05 am Panel Discussion: CMOs Redefining Customer Experience with a Focus on UX Optimization

Understanding the direct impact of UX on customer satisfaction, loyalty, and lifetime value
Optimizing landing pages, forms, and other key touchpoints for better conversion rates and customer satisfaction
Collaboration between marketing, UX, and product teams to ensure consistent messaging and experience
Leveraging emerging technologies (AI, ML, AR/VR etc.) in the UX to enhance CX

Moderator: Mr. Vipul Oberoi, Director – Marketing, Dun & Bradstreet India

Panelists:

Mr. Noel Mascarenhas, Head of Marketing, Aadhar Housing Finance Limited
Mr. Puneeth Bekal, Chief Marketing Officer, HDFC Securities
Mr. Vijaybahu Joshi, Head of Experience Design, Jio Platforms
Mr. Animesh Bhartiya, Chief Marketing Officer, Unity Small Finance Bank

01:05 – 01:20 pm Keynote Session on What is missing between Agentic AI and Generative AI by Mr. K V Sridhar (Pops), Global Chief Creative Officer, Nihilent Limited

01:20 – 01:25 pm Launch of the Report "Rethinking The Future of Marketing"

01:35 – 02:05 pm Felicitation of "Marketing Mavericks 2025"

02:05 pm onwards Networking Lunch

GET IN TOUCH

Dun & Bradstreet Information Services India Pvt. Ltd.

Godrej BKC 7^th Floor. Plot No. C-68, Avenue 3, G Block BKC

Bandra Kurla Complex, Bandra East, Mumbai - 400 072, Maharashtra

+91 - 22 – 49416666

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