Marketing Mavericks

Who are Marketing Mavericks

Dun & Bradstreet brings together on stage the best minds of the marketing world - the highly innovative, creative, and successful individuals... the trailblazers of the marketing world. These individuals have the unique ability to think outside the box and the appetite to take the least-travelled road to creating highly creative and impactful marketing campaigns that deliver the desired marketing and strategic goals for your business. Our team of marketing mavericks consists of seasoned marketing maestros associated with organizations having a turnover of INR 100 crore and above and with at least 2 years of experience as a CMO.

Who are Marketing Mavericks

About
Marketing
Mavericks
Summit

This summit is a gathering of marketing maestros and industry leaders. Learn what’s driving the industry, the recent trends and breakthroughs in the world of marketing and build relationship with industry peers to stay ahead of the curve.

About
Marketing
Mavericks
Summit

The New Marketing Alchemy: AI,
Data and Human Expertise

Explore how smart technologies can be leveraged to gain a competitive advantage.
Learn how predictive intelligence can help in better understanding customers and their needs.
Gain insights about the role of creativity in AI and if there exists a threat to creativity amidst the evolving world of marketing.
Understand how Prompt Engineering is impacting AI and the role of human inputs. Delve deeper into the various challenges of creative inputs
Know more about the ethical aspects of AI and Data Analytics

The New Marketing Alchemy: AI,
Data and Human Expertise

Explore how smart technologies can be leveraged to gain a competitive advantage.
Learn how predictive intelligence can help in better understanding customers and their needs.
Gain insights about the role of creativity in AI and if there exists a threat to creativity amidst the evolving world of marketing.
Understand how Prompt Engineering is impacting AI and the role of human inputs. Delve deeper into the various challenges of creative inputs
Know more about the ethical aspects of AI and Data Analytics

Opportunities and benefits for participants

Marketing Mavericks is where the marketing experts and thought leaders converge. The summit is dedicated to exchange and sharing of insights on the latest marketing trends that are revolutionising businesses and the way they operate. If you are a senior marketing professional, this is the place to be to learn new strategies and to gain pathbreaking insights on how smart technologies are helping businesses build and deliver intelligent experiences to their customers.

Opportunities and benefits for participants

Some of the things you can expect at the summit are

Interact and learn from Marketing Icons

Opportunity to network with other marketing leaders

Showcase yourself as a Thought Leader

Present your work as a Case Study

Share experiences and insights during interactive sessions

Explore latest marketing technologies and innovations

Some of the things you can expect at the summit are

Interact and learn from Marketing Icons

Opportunity to network with other marketing leaders

Showcase yourself as a Thought Leader

Present your work as a Case Study

Share experiences and insights during interactive sessions

Explore latest marketing technologies and innovations

About the Coffee Table Book:

Another key highlight of the summit is the launch of our premier coffee table book, Marketing Mavericks 2023. The book very lucidly brings out the role and importance of marketing mavericks by drawing on the profiles of leading marketing specialists. It has covers case studies and interviews of prominent marketing leaders and industry icons.

About the Coffee Table Book:

Felicitation of Marketing Mavericks

Eligibility criteria

Nominate now link

Click Here
to download
the nomination form

Felicitation of Marketing Mavericks

Eligibility criteria

Nominate now link

Click Here
to download
the nomination form

Agenda

Time

Details

First Track: Navigating the Evolving Marketing Landscape

10.30 am – 11.00 am Welcome and Keynote Session on ‘Navigating the Evolving Marketing Landscape’
Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions Dun & Bradstreet India

11.00 am – 11.45 am Panel Discussion on ‘Evolution of Modern Marketing’ Anchored by Dun & Bradstreet India

Understanding Modern Marketing: The Digital Evolution & Revolution
The Power of a Modern Marketing Reset
Innovative Strategies for Modern Marketing Success
Mastering the Important Pillars of Modern Marketing
Obstacles in achieving Full-Potential Modern Marketing
How is AI Disrupting the Modern Marketing Playbook?
CMO Club’s new roadmap of the uncertain future

Moderator: Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions Dun & Bradstreet India

Panelist:

Mr. Abraham Alapatt, President & Group Head – Marketing, Thomas Cook India Limited
Mr. Yogesh Nambiar, Country Marketing Director, Harmon India
Mr. Rathin Lahiri, Head Marketing & CSR, SBI General Insurance

11.45 am – 12.15 pm Case Study Presentations on ‘Driving Success: AI Strategies in Tata Motor’s Marketing Landscape’ by
Mr. Shubhranshu Singh, Chief Marketing Officer, Tata Motors, CV Business

Second Track: Marketing Intelligence: The AI Advantage

12.15 pm – 12.45 pm Expert Session on ‘Introduction to AI in Marketing – Test, Learn and Iterate’
Mr. Vivek Bhargava, Co-Founder, ProfitWheel

12.45 pm – 01.15 pm Expert Session by Mr. Sax Krishna, Chief Executive Officer, NuRe Bharat Network

01.15 pm – 02.00 pm Lunch Break

02.00pm – 02.45 pm Panel Discussion on ‘The Intelligence of AI in Marketing?’

Analyzing Intelligence of AI in trends of marketing
Designing an intelligent strategic framework for AI in marketing
Ways Intelligent Marketers Use Artificial Intelligence
Benefits and challenges of Leveraging Digital Marketing AI Tech
Marketing AI: The Future of Intelligent and Smart Marketing
Social Impact of AI in Marketing
Will marketers be replaced by AI?

Moderator: Mr. Harish Sarma, Vice President and Head - Marketing & Product, Pluxee

Panelist:

Ms. Sukanya Dasgupta, Head of Marketing & Communications (India), Colliers
Ms. Priyanka Shah, Head of Digital Marketing, Bajaj Auto
Mr. Kunal Aman, Head of Marketing & Communications | AI, ML, Analytics, Data Management, SAS
Mr. Shashi Udyavar, Head - CPG/FMCGs, Meta India

02.45 pm – 03.30 pm Panel Discussion on ‘Marketing Innovation: The Role of Human Creativity in the AI World’

Role of AI in Marketing: A Complement to Human Creativity, Innovation and Efficiency
AI Creativity: A Game Changing Partner for Marketing
Symbiosis of AI and Human Creativity in Marketing
Is AI the start of the truly creative human?
Why AI is/isn't a threat to human creativity in marketing?
Limitation of human creativity in the marketing AI world
Future of Marketing Innovation with Artificial Intelligence

Moderator: Mr. Shrenik Gandhi, Co-founder and CEO, White River Media.

Panelist:

Mr. Nilesh Malani, Chief Marketing Officer, Polycab India
Mr. Vineet Rajan, Marketing Lead - Customer Experience, SAP
Ms. Anuja Trivedi, Chief Marketing Officer, Shemaroo Entertainment Ltd.

Third Track: AI in Action

03.30 pm – 04.15 pm Panel Discussion on ‘AI in Action: Insights on Current Marketing Use Cases’

Use of AI in the present marketing scenario
Top AI use cases in marketing to elevate your 2024 strategy
Smart Marketing Use Cases For AI
AI in Action: Exploring Keyways Marketers are Harnessing AI
Benefits of Generative AI in Marketing Use Cases
Ethical best practices for using AI in marketing

Moderator: Mr. Dinesh Menon, Global Chief Strategy & Business Officer, Resulticks

Panelist:

Mr. Amit Sethiya, Head – Marketing, Syska
Mr. Monil Hathi, Chief Marketing Officer, Befree - Finance and Accounting Business Process Outsourcing
Ms. Harita Desai Jain, Chief Marketing Officer, Mswipe Technologies
Mr. Pravin Mohare, Chief Marketing Office, Think360
Mr. Sudeep Chawla, Vice President – Marketing, Pidilite Industries Ltd.

04.15 pm – 04.30 pm Tea Break

04.30 pm – 5.00 pm Expert Session on "AI at Work: Work that has won hearts!" by
Mr. Sukesh Nayak, Chief Creative Officer, Ogilvy

05.00 pm – 5.30 pm Fireside Chat on ‘Evolution of Marketing’ Ms. Deepali Naair, Group Chief Marketing Officer, CK Birla Group with
Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions, Dun & Bradstreet India

05.30 pm – 06.15 pm Panel Discussion on ‘The Role of Bias in Prompt Engineering of AI’

What Do We Do About the Biases in AI?
Prompt Engineering: Strategies for Optimizing AI-Language Models
Navigating the Ethical Landscape of Generative AI Prompt Engineering
Why Prompt Engineering is the Key to Mastering AI
Role of Prompt Engineering in Enhancing AI Performance and Safety
Best practices of prompt engineering to produce better output

Moderator: Mr. Kaushal Thakkar, Founder & Managing Director, Infidigit

Speaker:

Mr. Sanjeev Chaube, EVP & Head (India) – AI, Big Data & Advanced Analytics, Vodafone Idea
Mr. Saugata Bagchi, Global Head – Digital, Experiential & Content Marketing, Tata Communications
Mr. Kasam Shaikh, Lead Cloud Architect, Capgemini

06.15 pm – 06.45 pm Expert Session on ‘New Age Tools for CMOs’ by Ms. Anandita Pongurlekar, National Sales Head, Dun & Bradstreet India

06.45 pm – 07.30 pm Felicitation of ‘Marketing Mavericks’

07.30 pm onwards Evening networking dinner