WHO ARE MARKETING MAVERICKS ?

Dun & Bradstreet proudly presents an unparalleled gathering of the marketing industry's most brilliant minds. Our Marketing Mavericks are the visionary trailblazers who consistently push the envelope, setting new benchmarks in marketing excellence. These exceptional leaders are known for their highly innovative, creative, and analytical prowess in marketing. They are also known for their ability to think outside the box, embrace risks, and create highly effective and creative marketing campaigns that drive both marketing and strategic business goals.

Our Marketing Mavericks are seasoned experts, each with a minimum of 2 years of experience as a Chief Marketing Officer (CMO) and associated with organizations having a turnover of INR 50 crore and above.

ABOUT THE SUMMIT – MARKETING MAVERICKS SUMMIT 2025
KEY HIGHLIGHTS OF THE SUMMIT
  • Thought-provoking panel discussions, keynote sessions and deliberations with senior marketing leaders and professionals on innovation and enhanced customer centricity reshaping marketing leadership journey
  • Opportunities for organizations to showcase achievements of their Marketing Leaders on a nation-wide platform
  • Actionable Insights and success stories from leading marketing experts across various sectors
  • Panel discussions on the following topics:
    • CMOs Redefining Customer Experience with a Focus on UX Optimization
    • From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing
  • Fireside chat on "Building a Brand vs Building Revenue: Aligning Short-term Wins with Long-term Growth"
  • Exclusive networking opportunities with CMOs and senior marketing leaders across industries
  • Launch of the special report "Rethinking The Future of Marketing"
  • Felicitation of Dun & Bradstreet Marketing Mavericks 2025

Discover the latest trends, groundbreaking innovations, and key drivers shaping the marketing landscape at the event. Engage with fellow experts, gain valuable insights, and forge powerful connections to stay at the forefront of the industry.

This is your opportunity to learn, network, and elevate your marketing game.

Join us to gain insights and inspiration from these marketing maestros who consistently deliver exceptional results and set new standards in the world of marketing.

THE CHANGING ROLE OF CMOs – LEADERSHIP REDEFINED
  • Innovative technologies empower marketers to gather and analyze vast data, enabling personalized and efficient customer engagement.
  • Learn how CMOs can drive a unified UX-CX approach, enhancing customer loyalty and brand differentiation.
  • Discover how CMOs can foster trust, create value-driven interactions, and drive sustainable business growth.
  • AI, behavioral analytics, and predictive modeling are helping brands anticipate and meet customer needs proactively.
  • The role of CMOs is evolving from brand custodians to experience architects, ensuring innovation aligns with customer expectations.
  • Explore strategies that help brands stay ahead with customer-first approaches, agile marketing, and digital transformation.
PARTNERSHIP OPPORTUNITIES AT THE SUMMIT

Speak and share your expert thoughts on the central theme of the summit

Boost brand exposure with prominent logo placement and extensive media coverage at events, perfect for showcasing innovative solutions to attendees

Unveil your innovative products and solutions to captivate minds and forge powerful connections between customers and vendors

Engage with marketing leaders & partners from the industry, experts and customers via panel discussions, keynotes, and interactive sessions

WHO SHOULD ATTEND?
REPORT: RETHINKING THE FUTURE OF MARKETING

Another key highlight of the summit is the launch of our special report, Rethinking The Future of Marketing Mavericks 2025.

The captivating report vividly showcases the:

  • Dynamic evolution of marketing leadership in both B2B and B2C sectors
  • Featuring in-depth profiles, compelling case studies, and exclusive interviews with industry legends and leading marketing experts
  • Offers a unique insight into the minds and strategies of those shaping the future of marketing
FELICITATION OF MARKETING MAVERICKS 2025

Eligibility criteria:

  • Must have had at least 10 years of experience in the Marketing Field
  • Must have at least 2 years of experience as CMO or Equivalent Senior Marketing Leader in the Marketing and Communication Department as on 30th June 2025
  • The company where the nominee is currently employed must have a turnover of greater than INR 50 crore as per the latest standalone financial statements
AGENDA

Time

Session

#TheEvolvingCMO: The Intersection of UX and CX

  • Understanding the direct impact of UX on customer satisfaction, loyalty, and lifetime value
  • Optimizing landing pages, forms, and other key touchpoints for better conversion rates and customer satisfaction
  • Collaboration between marketing, UX, and product teams to ensure consistent messaging and experience
  • Leveraging emerging technologies (AI, ML, AR/VR etc.) in the UX to enhance CX

#TheEvolvingCMO: The Strategic Shift in the Role of B2B CMOs

  • Best practices for implementing account-based marketing (ABM) strategies: From targeting high-value accounts to personalizing outreach
  • The growing role of content marketing and thought leadership in building deeper relationships with prospects and customers
  • Leveraging brand storytelling to resonate powerfully with prospects
  • The increasing responsibility of B2B CMOs to manage customer data ethically and in compliance with regulations (e.g., GDPR)

#TheEvolvingCMO: The Expanding Role of CMOs in B2C Growth

  • Advancing from Personalization to Hyper-Personalization
  • The rise of micro and nano influencers - Why CMOs are embracing authenticity overreach 
  • Battling short attention spans with short video content (e.g., Instagram reels, YouTube shorts)
  • Adapting to the rise of Gen Z consumer behavior (Social commerce, gamification, loyalty programs, visual searches, responsible marketing)
GET IN TOUCH

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