Marketing Mavericks 2025

Who are Marketing Mavericks ?

Dun & Bradstreet proudly presents an unparalleled gathering of the marketing industry's most brilliant minds. Our Marketing Mavericks are the visionary trailblazers who consistently push the envelope, setting new benchmarks in marketing excellence. These exceptional leaders are known for their highly innovative, creative, and analytical prowess in marketing. They are also known for their ability to think outside the box, embrace risks, and create highly effective and creative marketing campaigns that drive both marketing and strategic business goals.

Our Marketing Mavericks are seasoned experts, each with a minimum of 2 years of experience as a Chief Marketing Officer (CMO) and associated with organizations having a turnover of INR 50 crore and above.

About the Summit – Marketing Mavericks Summit 2024

Marketing Mavericks are redefining the future of marketing, driving unparalleled innovation and explosive growth in today’s rapidly evolving world.

In recognition of their significant contributions to the marketing functions, Dun & Bradstreet was pleased to organize the second edition of its flagship conference ‘Marketing Mavericks Summit 2024’ with the theme ‘Rethinking Full-Funnel Marketing in the Age of AI’ on September 27, 2024 at Hotel Taj Santacruz, Mumbai.

About the Summit – Marketing Mavericks Summit 2024

Marketing Mavericks are redefining the future of marketing, driving unparalleled innovation and explosive growth in today’s rapidly evolving world.

Key Highlights of the Summit

Thought-provoking panel discussion, keynote sessions and deliberations with senior marketing leaders and professionals

Network with industry leaders to explore advanced marketing strategies and accelerate your business growth to new heights

Highlight Your Achievements with a Case Study

Launch of the premier coffee table book "Marketing Mavericks 2024"

Felicitation of Dun & Bradstreet Marketing Mavericks 2024

Rethinking Full-Funnel Marketing in the Age of AI

Innovative technologies empower marketers to gather and analyze vast data, enabling personalized and efficient customer engagement.
Embrace the future with AI-driven marketing funnels, transforming customer interactions at every stage.
From targeted advertising and influencer marketing to predictive lead scoring and dynamic content personalization, AI enhances targeting, boosts conversion rates, and drives business growth.
Discover how AI can elevate your marketing strategies, ensuring increased revenue and enhanced customer satisfaction.

Who Attended?

Marketing Mavericks 2024 Publication

Another key highlight of the summit was the launch of our Marketing Mavericks 2024 Publication.
The captivating book vividly showcases the:
- Pivotal role and significance of top marketing innovators
- Featuring in-depth profiles, compelling case studies, and exclusive interviews with industry legends and leading marketing experts
- Offers a unique insight into the minds and strategies of those shaping the future of marketing

Felicitation of Marketing Mavericks 2024

Agenda

Time

Session

09.30 – 10.00 am Registration

10.00 – 10.15 am Welcome Address by Mr. Vipul Oberoi, Director – Marketing, Dun & Bradstreet India: Navigating the Shifting Tides of Full Funnel Marketing

10:15 – 10:30 am Keynote Session by Mr. Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles on "The Human Element in the Age of AI"

10:30 – 10:45 am Launch of Marketing Mavericks 2024 Publication

#TOFU: Awareness

10.45 – 11.30 am Panel discussion: Use of AI in Marketing: Exploring New Frontiers

Revolutionizing brand communication with innovative applications of AI
Legal and ethical challenges with use of deepfakes, celebrity endorsements, and copyright issues
The Delicate Balance - Personalization, Manipulation, and AI Bias
Is AI taking away our creative edge?
The impact on agency remuneration

Moderator: Mr. Mukesh Jain, Senior Director Sales, Dun & Bradstreet India

Panelists:

Mr. Monil Hathi, Chief Marketing Officer, Befree
Mr. Jaydeep Deshpande, Head of Enterprise Marketing, Google Cloud & Google Workspace
Mr. Govind Sharma, Chief Marketing Officer, KEI Industries Limited
Ms. Manisha Kapoor, CEO & Secretary-General, The Advertising Standards Council of India

#MOFU: Consideration

11.30 – 12.15 pm Panel Discussion: Optimizing Content and Communication with Intelligent Technology

Next-Gen content personalization with Gen AI
Top trends in conversational marketing
Retargeting strategies to re-engage the audience

Moderator: Ms. Naina Acharya, Associate Director, Dun & Bradstreet India

Panelists:

Mr. Senthilkumar VG, Head Marketing & Branding, Bank of Baroda
Mr. Samar Kagalwalla, Head – Marketing, Growth & Partnerships, Onsurity
Mr. Argho Bhattacharya, Head Marketing, PayU India
Mr. Milind Tapaswi, Director - GTM Strategy & Marketing Operations, Tata Communications

12.15 pm – 12.30 pm Networking Break

#BOFU: Conversion

12.30 – 12.45 pm Keynote Session by Ms. Anandita Pongurlekar, National Sales Head - Enterprise accounts and Sales & Marketing Solutions, Dun & Bradstreet India on Building a Funnel Through Intelligent Prospecting, Analytics, Thought-Leadership IPs, and Creation of Insights

12.45 – 1.00 pm Felicitation of "Dun & Bradstreet Marketing Mavericks 2024"

01.00 pm onwards Networking Lunch

Get in Touch

Dun & Bradstreet Information Services India Pvt. Ltd.

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Bandra Kurla Complex, Bandra East, Mumbai - 400 072, Maharashtra

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