Marketing Mavericks

Who are Marketing Mavericks

Dun & Bradstreet brings together on stage the best minds of the marketing world - the highly innovative, creative, and successful individuals... the trailblazers of the marketing world. These individuals have the unique ability to think outside the box and the appetite to take the least-travelled road to creating highly creative and impactful marketing campaigns that deliver the desired marketing and strategic goals for your business. Our team of marketing mavericks consists of seasoned marketing maestros associated with organizations having a turnover of INR 100 crore and above and with at least 2 years of experience as a CMO.

Who are Marketing Mavericks

About
Marketing
Mavericks
Summit

This summit is a gathering of marketing maestros and industry leaders. Learn what’s driving the industry, the recent trends and breakthroughs in the world of marketing and build relationship with industry peers to stay ahead of the curve.

About
Marketing
Mavericks
Summit

The New Marketing Alchemy: AI,
Data and Human Expertise

Explore how smart technologies can be leveraged to gain a competitive advantage.
Learn how predictive intelligence can help in better understanding customers and their needs.
Gain insights about the role of creativity in AI and if there exists a threat to creativity amidst the evolving world of marketing.
Understand how Prompt Engineering is impacting AI and the role of human inputs. Delve deeper into the various challenges of creative inputs
Know more about the ethical aspects of AI and Data Analytics

The New Marketing Alchemy: AI,
Data and Human Expertise

Explore how smart technologies can be leveraged to gain a competitive advantage.
Learn how predictive intelligence can help in better understanding customers and their needs.
Gain insights about the role of creativity in AI and if there exists a threat to creativity amidst the evolving world of marketing.
Understand how Prompt Engineering is impacting AI and the role of human inputs. Delve deeper into the various challenges of creative inputs
Know more about the ethical aspects of AI and Data Analytics

Opportunities and benefits for participants

Marketing Mavericks is where the marketing experts and thought leaders converge. The summit is dedicated to exchange and sharing of insights on the latest marketing trends that are revolutionising businesses and the way they operate. If you are a senior marketing professional, this is the place to be to learn new strategies and to gain pathbreaking insights on how smart technologies are helping businesses build and deliver intelligent experiences to their customers.

Opportunities and benefits for participants

Some of the things you can expect at the summit are

Interact and learn from Marketing Icons

Opportunity to network with other marketing leaders

Showcase yourself as a Thought Leader

Present your work as a Case Study

Share experiences and insights during interactive sessions

Explore latest marketing technologies and innovations

Some of the things you can expect at the summit are

Interact and learn from Marketing Icons

Opportunity to network with other marketing leaders

Showcase yourself as a Thought Leader

Present your work as a Case Study

Share experiences and insights during interactive sessions

Explore latest marketing technologies and innovations

About the Coffee Table Book:

Another key highlight of the summit is the launch of our premier coffee table book, Marketing Mavericks 2023. The book very lucidly brings out the role and importance of marketing mavericks by drawing on the profiles of leading marketing specialists. It has covers case studies and interviews of prominent marketing leaders and industry icons.

About the Coffee Table Book:

Felicitation of Marketing Mavericks

Eligibility criteria

Names	Designation & Companies
Ms. Darshana Shah	Head Marketing & Customer Experience, Aditya Birla Capital Ltd
Ms. Aradhika Mehta	Chief Marketing Officer, Aditya Birla Fashion & Retail Private Ltd
Mr. Jaimit Doshi	Chief Marketing, Digital & Technology Officer, Aditya Birla Sun Life Insurance Company Ltd
Ms. Anuradha Aggarwal	CMO and Director, User Growth, Amazon Retail India Private Ltd (Amazon)
Mr. Pavan Singh	General Manager Marketing, Anand Milk Union Ltd (Amul)
Mr. Ravi Nagar	CMO & Head - Private Labels, Avenue Supermarts Ltd
Mr. Anoop Manohar	Chief Marketing Officer, Axis Bank Ltd
Mr. Chandramohan Mehra	Senior VP and Chief Marketing Officer, Bajaj Alliance Life Insurance Company Ltd
Mr. Tushar Malhotra	Head of Marketing, Bisleri International Private Ltd
Mr. Gunjit Jain	Executive Vice President, Marketing, Colgate-Palmolive (India) Ltd
Mr. Mayank Kumar	Head of Marketing, Foods, Dabur India Ltd
Ms. Shoma Narayanan	Managing Director and Head Group Strategic Marketing & Communications, DBS Bank Ltd
Ms. Ruchika Varma	Chief Marketing Officer, Future Generali India Insurance Company Ltd
Mr. Ashwin Moorthy	Chief Marketing Officer - India, Godrej Consumer Products Ltd
Ms. Priyanka Sethi	Marketing Head, Haier India
Mr. Ravi Santhanam	Group Head, CMO, HDFC Bank Ltd
Mr. Vishal Sabharwal	CMO & Group Head - Strategy, Distribution Planning, E-commerce, HDFC Life Insurance Company Ltd
Mr. Ankit Desai	Chief Marketing Officer - India, Hershey India Private Ltd
Mr. Sujit Ganguli	CMO, ICICI Bank Ltd
Mr. Naarayan T V	Chief Marketing Officer, IDFC First Bank Ltd
Mr. Rohit Bhasin	President and CMO, Kotak Mahindra Bank Ltd
Mr. Saikot Das	Marketing Director - South Asia, Middle East & Africa, Levi Strauss (India) Private Ltd
Ms. Saloni Shah	Chief Digital & Marketing Officer, L'Oréal India Private Ltd
Mr. Raj Rishi Singh	Chief Marketing Officer and Chief Business Officer - Corporate, MakeMyTrip Ltd
Ms. Somasree Bose Awasthi	Chief Marketing Officer, Marico Ltd
Ms. Suma Nair	Vice President & Group Head – Marketing, NSEIT Ltd
Mr. Ramin Saherwala	President Marketing, Parag Milk Foods
Mr. Krishnarao Buddha	Sr. Category Head - Marketing, Parle Products Private Ltd
Mr. Ashwin Uppal	CMO & VP, Reliance Jio Infocomm Ltd
Mr. Lalatendu Panda	Sr. VP & Chief Marketing Officer - Reliance Retail, Reliance Retail Ltd
Mr. Belson Coutinho	Co-Founder and Chief Marketing & Experience Officer, SNV Aviation Private Ltd (Akasa Air)
Mr. Gaurav Rajput	Managing Director & Head Consumer Bank Marketing - Asia, Standard Chartered Bank
Mr. Amit Sethiya	Head - Marketing, Syska
Mr. Riaan Rodrigues	CMO, Tata AIG General Insurance Company Ltd
Mr. Abhinav Iyer	Head of Marketing & Strategy, The Muthoot Group
Mr. Sirish C	Marketing Head - Titan brands, Titan Company Ltd
Ms. Sujatha V Kumar	Head of Marketing - India & South Asia, VISA
Mr. Avneesh Khosla	Chief Marketing Officer, Vodafone Idea Ltd
Mr. Abbey Thomas	Chief General Manager - Head Marketing & PR, Volkswagen India Pvt. Ltd
Mr. Nipun Kaushal	Chief Marketing Officer, Yes Bank Ltd
Mr. Sahibjeet Singh Sawhney	Marketing Head, Zomato Ltd

Felicitation of Marketing Mavericks

Eligibility criteria

Nominate now link

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to download
the nomination form

Agenda

Time

Details

First Track: Navigating the Evolving Marketing Landscape

10.30 am – 11.00 am Welcome and Keynote Session on ‘Navigating the Evolving Marketing Landscape’
Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions Dun & Bradstreet India

11.00 am – 11.45 am Panel Discussion on ‘Evolution of Modern Marketing’ Anchored by Dun & Bradstreet India

Understanding Modern Marketing: The Digital Evolution & Revolution
The Power of a Modern Marketing Reset
Innovative Strategies for Modern Marketing Success
Mastering the Important Pillars of Modern Marketing
Obstacles in achieving Full-Potential Modern Marketing
How is AI Disrupting the Modern Marketing Playbook?
CMO Club’s new roadmap of the uncertain future

Moderator: Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions Dun & Bradstreet India

Panelist:

Mr. Abraham Alapatt, President & Group Head – Marketing, Thomas Cook India Limited
Mr. Yogesh Nambiar, Country Marketing Director, Harmon India
Mr. Rathin Lahiri, Head Marketing & CSR, SBI General Insurance

11.45 am – 12.15 pm Case Study Presentations on ‘Driving Success: AI Strategies in Tata Motor’s Marketing Landscape’ by
Mr. Shubhranshu Singh, Chief Marketing Officer, Tata Motors, CV Business

Second Track: Marketing Intelligence: The AI Advantage

12.15 pm – 12.45 pm Expert Session on ‘Introduction to AI in Marketing – Test, Learn and Iterate’
Mr. Vivek Bhargava, Co-Founder, ProfitWheel

12.45 pm – 01.15 pm Expert Session by Mr. Sax Krishna, Chief Executive Officer, NuRe Bharat Network

01.15 pm – 02.00 pm Lunch Break

02.00pm – 02.45 pm Panel Discussion on ‘The Intelligence of AI in Marketing?’

Analyzing Intelligence of AI in trends of marketing
Designing an intelligent strategic framework for AI in marketing
Ways Intelligent Marketers Use Artificial Intelligence
Benefits and challenges of Leveraging Digital Marketing AI Tech
Marketing AI: The Future of Intelligent and Smart Marketing
Social Impact of AI in Marketing
Will marketers be replaced by AI?

Moderator: Mr. Harish Sarma, Vice President and Head - Marketing & Product, Pluxee

Panelist:

Ms. Sukanya Dasgupta, Head of Marketing & Communications (India), Colliers
Ms. Priyanka Shah, Head of Digital Marketing, Bajaj Auto
Mr. Kunal Aman, Head of Marketing & Communications | AI, ML, Analytics, Data Management, SAS
Mr. Shashi Udyavar, Head - CPG/FMCGs, Meta India

02.45 pm – 03.30 pm Panel Discussion on ‘Marketing Innovation: The Role of Human Creativity in the AI World’

Role of AI in Marketing: A Complement to Human Creativity, Innovation and Efficiency
AI Creativity: A Game Changing Partner for Marketing
Symbiosis of AI and Human Creativity in Marketing
Is AI the start of the truly creative human?
Why AI is/isn't a threat to human creativity in marketing?
Limitation of human creativity in the marketing AI world
Future of Marketing Innovation with Artificial Intelligence

Moderator: Mr. Shrenik Gandhi, Co-founder and CEO, White River Media.

Panelist:

Ms. Anuja Trivedi, Chief Marketing Officer, Shemaroo Entertainment Ltd.
Mr. Nilesh Malani, Chief Marketing Officer, Polycab India
Mr. Vineet Rajan, Marketing Lead - Customer Experience, SAP

Third Track: AI in Action

03.30 pm – 04.15 pm Panel Discussion on ‘AI in Action: Insights on Current Marketing Use Cases’

Use of AI in the present marketing scenario
Top AI use cases in marketing to elevate your 2024 strategy
Smart Marketing Use Cases For AI
AI in Action: Exploring Keyways Marketers are Harnessing AI
Benefits of Generative AI in Marketing Use Cases
Ethical best practices for using AI in marketing

Moderator: Mr. Dinesh Menon, Global Chief Strategy & Business Officer, Resulticks

Panelist:

Mr. Amit Sethiya, Head – Marketing, Syska
Mr. Monil Hathi, Chief Marketing Officer, Befree - Finance and Accounting Business Process Outsourcing
Ms. Harita Desai Jain, Chief Marketing Officer, Mswipe Technologies
Mr. Pravin Mohare, Chief Marketing Office, Think360
Mr. Sudeep Chawla, Vice President – Marketing, Pidilite Industries Ltd.

04.15 pm – 04.30 pm Tea Break

04.30 pm – 5.00 pm Expert Session on "AI at Work: Work that has won hearts!" by
Mr. Sukesh Nayak, Chief Creative Officer, Ogilvy

05.00 pm – 5.30 pm Fireside Chat on ‘Evolution of Marketing’ Ms. Deepali Naair, Group Chief Marketing Officer, CK Birla Group with
Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions, Dun & Bradstreet India

05.30 pm – 06.15 pm Panel Discussion on ‘The Role of Bias in Prompt Engineering of AI’

What Do We Do About the Biases in AI?
Prompt Engineering: Strategies for Optimizing AI-Language Models
Navigating the Ethical Landscape of Generative AI Prompt Engineering
Why Prompt Engineering is the Key to Mastering AI
Role of Prompt Engineering in Enhancing AI Performance and Safety
Best practices of prompt engineering to produce better output

Moderator: Mr. Kaushal Thakkar, Founder & Managing Director, Infidigit

Speaker:

Mr. Sanjeev Chaube, EVP & Head (India) – AI, Big Data & Advanced Analytics, Vodafone Idea
Mr. Saugata Bagchi, Global Head – Digital, Experiential & Content Marketing, Tata Communications
Mr. Kasam Shaikh, Lead Cloud Architect, Capgemini

06.15 pm – 06.45 pm Expert Session on ‘New Age Tools for CMOs’ by Ms. Anandita Pongurlekar, National Sales Head, Dun & Bradstreet India

06.45 pm – 07.30 pm Felicitation of ‘Marketing Mavericks’

07.30 pm onwards Evening networking dinner

Speakers

Vipul Oberoi
Director of Marketing
CSR & Learning Solutions
Dun & Bradstreet India

Abraham Alapatt
President & Group Head – Marketing
Thomas Cook India Limited

Yogesh Nambiar
Country Marketing Director
Harman India

Rathin Lahiri
Head Marketing & CSR
SBI General Insurance

Shubhranshu Singh
Chief Marketing Officer
Tata Motors
CV Business

Vivek Bhargava
Co-Founder
ProfitWheel

Sax Krishna
Chief Executive Officer
NuRe Bharat Network

Harish Sarma
Marketing & Product Director
Pluxee, India
a Sodexo Enterprise

Sukanya Dasgupta
Head of Marketing & Communications (India)
Colliers

Priyanka Shah
Head of Digital Marketing
Bajaj Auto

Kunal Aman
Head of Marketing & Communications
AI, ML, Analytics
Data Management
SAS

Shashi Udyavar
Head - CPG/FMCGs
Meta India

Shrenik Gandhi
Co-founder and CEO
White River Media

Anuja Trivedi
CMO
Shemaroo Entertainment Ltd

Nilesh Malani
Chief Marketing Officer
Polycab India

Vineet Rajan
Head of Marketing - SAP CX
SAP Indian Subcontinent

Dinesh Menon
Global Chief Strategy & Business Officer
Resulticks

Amit Sethiya
Head – Marketing
Syska

Monil Hathi
Chief Marketing Officer
Befree - Finance and Accounting Business Process Outsourcing

Harita-Desai-Jani
Chief Marketing Officer
Mswipe Technologies

Pravin Mohare
Chief Marketing Office
Think360

SudeepChawla
Vice President – Marketing
Pidilite Industries Ltd

Sukesh Nayak
Chief Creative Officer
Ogilvy

Deepali Naair
Group Chief Marketing Officer
CK Birla Group

Kaushal Thakkar
Founder & Managing Director
Infidigit

Sanjeev Chaube
EVP & Head (India) – AI
Big Data & Advanced Analytics
Vodafone Idea

Kasam Shaikh
Senior Architect
Capgemini & Microsoft MVP AI

Anandita Pongurlekar
National Sales Head
Dun & Bradstreet India

Who are Marketing Mavericks

Who are Marketing Mavericks

About
Marketing
Mavericks
Summit

About
Marketing
Mavericks
Summit

The New Marketing Alchemy: AI,
Data and Human Expertise

The New Marketing Alchemy: AI,
Data and Human Expertise

Opportunities and benefits for participants

Opportunities and benefits for participants

Some of the things you can expect at the summit are

Some of the things you can expect at the summit are

About the Coffee Table Book:

About the Coffee Table Book:

Felicitation of Marketing Mavericks

Eligibility criteria

Felicitation of Marketing Mavericks

Eligibility criteria

Nominate now link

Agenda

Time

Details

Speakers

Our Partners

Technology Partners

Co-Partners

Please fill in your details

Who are Marketing Mavericks

Who are Marketing Mavericks

About Marketing Mavericks Summit

About Marketing Mavericks Summit

The New Marketing Alchemy: AI, Data and Human Expertise

The New Marketing Alchemy: AI, Data and Human Expertise

Opportunities and benefits for participants

Opportunities and benefits for participants

Some of the things you can expect at the summit are

Some of the things you can expect at the summit are

About the Coffee Table Book:

About the Coffee Table Book:

Felicitation of Marketing Mavericks

Eligibility criteria

Felicitation of Marketing Mavericks

Eligibility criteria

Nominate now link

Agenda

Time

Details

Speakers

Our Partners

Technology Partners

Co-Partners

About
Marketing
Mavericks
Summit

About
Marketing
Mavericks
Summit

The New Marketing Alchemy: AI,
Data and Human Expertise

The New Marketing Alchemy: AI,
Data and Human Expertise