::D&B::

Sales & Marketing Solutions

We have Decades of Trusted Data

Harness Dun & Bradstreet's database, the largest and most comprehensive of its kind in the world, to improve your sales and marketing ROI. Our data solutions help you find profitable new prospects, identify and develop the potential of your existing customers, and save time and money by prospecting effectively and efficiently.

Deliver a single source of consistent, quality and accurate data across your company

Data driven marketing has long been hailed as the holy grail of B2B marketing. B2B marketers today realize the complex buying process of products & services and how data plays a crucial role in interfacing with the target base across multiple channels such as websites, social media, blogs, events, internal data sources and sales interactions. The art & science of influencing the buying decision of a prospective customer is segregated across various channels with an attempt to provide “custom content” at each stage.

It would be logical to assume that a targeted marketing campaign would derive best results through accurate & reliable data on prospects & customers. However, this is increasingly difficult for B2B marketers due to multiple sources and variants of data from diverse channels, identification & acquisition of a lead and misdirected marketing outreach campaigns.

Master Data

Find the truth and meaning among all your data silos

At Dun & Bradstreet, we live, breathe quality data every day and invest a huge amount to ensure that our data is accurate, up to date as well as provides the widest coverage of businesses globally. Our Sales & Marketing Solutions resolve the proverbial DATA ISSUE with highly effective and accurate coverage on Indian business universe and global organizations across different verticals and size range. We currently hold data and information on over 265 million businesses and you can take advantage of this valuable information through a range of flexible solutions to integrate our data into your existing data management systems, business applications and processes.

We fuel the data driven marketing and sales outreach programs for our customers through our coverage on Indian business universe on organizations firmographic & contact level information of key decision makers. Dun & Bradstreet Sales & Marketing solutions help in market sizing and estimations to accurately identify target customer segments with defined characteristics as well as engage them effectively through multiple BTL marketing techniques.

Guaranteed Quality Information

Dun & Bradstreet is committed to continually improving how we collect, manage and maintain our B2B data lists, and we own the intellectual property rights to all of them – right down to individual elements.

Our DUNSRight™ process ensures that the enormous amount of data we collect from thousands of sources daily is aggregated, edited and verified so that you receive quality and trusted information.

Our D-U-N-S^® Number is our unique identifier that then links all data on an individual company together. Embedding this into your data management systems or business applications provides you with a powerful tool to link your data together with Dun & Bradstreet and other third party sources.

Use smart prospecting to meet your company’s data needs

Use our sales and marketing solutions for smart analyses and selections to optimise your marketing campaigns. Rather than taking a shotgun approach, focus on the right prospects with the highest chance of success. Enhance your customer database with valuable, additional Dun & Bradstreet data to expose, cross sell and upsell opportunities.

We have the expertise to integrate our data into vendor applications or complex, bespoke business applications. We’ll work with you to deliver the data in a format and frequency to meet your needs for you to gain maximum benefit.

Master Data Solutions

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Data as a Service

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Hoovers

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Sales Intelligence

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So, now you can eliminate potential waste and uncertainty by using us as your trusted source for India and global business data lists.