D&B services helped with de-cluttering asymmetric data and consolidating deep insights to the organization with top 500 prospects in the US market.
The organization had been encountering significant difficulties in obtaining consolidated and trustworthy insights on their top 500 prospects, primarily within the US market. As a result of which their ability to make important decisions and strategizing for prospect targeting was hindered, impacting their overall business growth and market penetration efforts.
Internally, they faced difficulty in obtaining consolidated and trustworthy insights on top prospects, particularly in the US market. Migration challenges such as functional gaps, manual processes and customizations along with struggles of becoming more dynamic deterred the complexities.
Externally, the organization dealt with a volatile market and navigating a competitive IT software industry which possessed persistent downward trends. Technology adoption also implies a huge cost, balancing which hampered the agility of the business. To be considerable in the market, the company needed to ensure modernization of infrastructure and service delivery.
D&B played a crucial role in assisting the organization by recommending the use of Hoovers. This platform allowed the company to upload their list of 500 prospects once and set up a smart list to track insights through email triggers. These insights included changes in firmographics, contacts, technologies, intent data, triggers, and news articles. By leveraging Hoovers, Sonata Software was able to receive timely and accurate updates, significantly enhancing their ability to make informed decisions and strategically engage with their top prospects in the US market.
Product
D&B Hoovers
Industry
Software
Function
Sales Prospects
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