The rapid change in the market dynamics and customer preferences have led CMOs to pursue digital strategies to engage with customers, gather critical customer information and effectively manage their customer data. More and more organisations today are understanding the importance of quality and timeliness of data. Hence, the effective management of databases through intelligent CMO solutions have become a priority. This not only helps them interpret and improve the quality of data, but also helps sales teams reach out to the most qualified prospects, in turn accelerating sales.
Identify unaddressed markets and optimize go-to-market planning
Intelligently target customers more strategically
Enable informed conversations with prospective customers
Enhance sales productivity leveraging data and analytics
Reduce operating costs and increase operational efficiency
More effective sales & marketing campaigns (Account Based Marketing (ABM), cross-sell/up-sell, segment targeting, etc)
D&B Hoovers
Sales Acceleration Solution to help you grow business faster with leading intelligence and analytics
D&B Optimizer
Identify, cleanse and add firmographic intelligence to your business records to improve quality of your business data
D&B DataVision
Identify the right targets by profiling, visualizing and segmenting your customer and prospect data
D&B iAccess
Accelerate through the largest Indian company database and related functional contacts across all levels to develop more impactful go-to-market strategies.
Sales & Marketing Solutions
Identify new prospects as well as find opportunities among your existing customers using demand generation and analytics
Master Data
Define, integrate, and manage critical master data for providing a single point of reference
Analytics
Identify growth opportunities, circumnavigate risk, and improve customer relationships with advanced analytics
Conferences & Awards
Helping business leaders learn about new solutions, share their experience, and engage with peers to be a part of a thriving business ecosystem