Home / Risk Management Solution / Credibility and Business Insights

Build Trust and Business Credibility

Dun & Bradstreet’s proprietary suite of reports help position your business and act as a catalyst in generating interest among existing and potential business partners.

Give your business the advantage of Dun & Bradstreet’s outlook to establish the legitimacy, ownership, creditworthiness, overall standing against industry standards and business viability.

Why is Brand Credibility Important?

Building brand credibility is essential for sustainable business growth. Millions of companies perform checks on the Dun & Bradstreet Data Cloud every day before engaging with any organisation. These checks usually come from customers, suppliers, JV partners, bankers, investors and other stakeholders. They check your company for sustainability, scalability, payment terms, capability, creditworthiness, and much more. It is therefore imperative that you have your profile updated in the Dun & Bradstreet Data Cloud. This will help you not only gain visibility at a global level but also showcase the true picture of your company for establishing brand credibility.

Why is Brand Credibility Important

Our brand credibility reports are a proactive tool for businesses seeking to establish an updated profile thereby positioning the true picture to stakeholders globally

Establish your brand credibility on a global platform

Enable quicker and better informed decisions for your stakeholders

Key differentiator between you and your peers

Builds confidence of key stakeholders and assists in enhancing your bargaining power

Acts as a catalyst in generating interest among potential trading partners globally

Your Business would obtain a D&B D-U-N-S® Number - the most widely accepted global standard for authenticating businesses

The D&B Brand Credibility Reports comes in Five variants.

Scope Report

Company background

Comparative key financials & profit & loss statements over 3 years

Rating / Opinion

Rating rationale

Key financial ratios

Portfolio of products

Brief analysis of the company

Quality certifications

Future plans

Technology upgradations

Media releases / articles

Global D&B Rating


Business Scope Report offerings

Products & operations dealt with in details

Segmental revenue

SWOT analysis

Industry overview

Peer comparison

Country risk snapshot

List of subsidiaries, joint ventures, affiliates & holding patterns

Incremental cash flow analysis

Sensitivity analysis

Consolidated & standalone financial statements

Global D&B Rating


Impact Report offerings

Corporate Linkage

Porter's five force analysis

Industry Benchmarks

Close peer key financials comparison

Site Photographs

Executive Summary

Details management profiling

Operational information in details

Detailed 5-year financial analysis

Investment pattern of five years

Detailed explanation on recent development

Detailed note on future plan

Emerging Business

Line of business

Product offerings

Customers and suppliers

Management overview


Awards and certifications


Basic information

Compliance checks

Financial snapshot

Company overview

Management discussion

Detailed products and operations

Organization structure

Mission and vision statement

Social media presence

Understanding the D&B Rating

There are two parts to the D&B Rating – the Rating Classification and the Composite Credit Appraisal.

The Rating Classification is a combination of numbers and letters that reflect a business’s size based on worth or equity. It is only assigned if a business has supplied Dun & Bradstreet with a current financial statement. At the upper end of the spectrum, a 5A rating represents a business with a tangible net worth of INR 4.8 billion or more. At the small end, companies with a tangible net worth under INR 1.2 million are labeled H.

The Composite Credit Appraisal is a number ranging from 1 to 4 that indicates a company’s overall creditworthiness, with 1 representing the most creditworthy businesses. This number is based on information routinely collected by Dun & Bradstreet, including payment histories, financial information, public records, years in operation, and other factors. For certain companies, Dun & Bradstreet may assign an outlook (Positive) indicating the direction in which a company’s rating may move over the medium-term horizon of one to two years. However, the outlook does not guarantee a rating revision and may be changed based on subsequent performance of the company.

Research Offerings

Sectoral Risk Outlook


Market Sizing / Assessment

Detailed Project Report (DPR)

Customised Research Project

Global Rating Certificate - D&B India

Global Rating Certificate

D&B Reports- D&B India

D&B Reports

DUNS Number Certificate

D-U-N-S Number Certificate

D-U-N-S® RegisteredTM Solutions

In today’s competitive marketplace, it can be challenging to attract new clients or customers. Dun & Bradstreet, the world’s leading provider of global business information, knowledge and insight, offers you an opportunity to enhance the trust and confidence in your business credentials by displaying verified and validated information through Dun & Bradstreet’s D-U-N-S® RegisteredTM Solutions.

Clients Speak


A. A company credibility report allows you to proactively get an assessment done for your company by Dun & Bradstreet and help you to better position your business in the global marketplace.

A. Along with the business credibility report, you also get a D&B D-U-N-S® Number and be a part of world’s largest commercial database. Further, you can get a peer comparison in the report which allows you to showcase your strength areas.

A. Yes. You can opt for the Venture Report, which has been designed for businesses with less than 18 months of commercial operations. The details of the report are available on this page.

A. Your credibility report can be used by your customers, suppliers, JV partners, bankers, investors and other stakeholders. The report can be used by them for different purposes such as checking your sustainability score , creditworthiness, peer comparison, payment terms, etc.

A. Yes. The SWOT analysis is available in particular variants of the credibility report. To check which reports offer a SWOT analysis, click on the report type on this page. This will open a drop down detailing the offerings of the said report.

A. Once you get a Credibility Report commissioned for your company, it becomes a part of the Dun & Bradstreet Data Cloud: the largest commercial database across the world. Millions of potential business partners and buyers refer our Data Cloud to vet potential suppliers and business partners. Your updated profile will help buyers and other business partners with a true picture of your business, thereby helping them make informed decisions.

A. The Dun & Bradstreet Credibility report gives you a chance to tell your story. The Vantage report includes a detailed note on future plans along with detailed explanation on recent development. This way you can always make sure that your stakeholders are well informed.

A. We have various variants of credibility reports that you can choose from depending on your company’s requirement. It is best to go through the different reports that are mentioned on this page. For further information, you can always write to us at India@DNB.com.

A. Yes. Companies of all size can get themselves evaluated. The credibility report makes sure that your data is always updated in the Dun & Bradstreet Data Cloud.

A. You can write to us at India@DNB.com and we will get back to you.

Value Added Risk Solutions

Trade Exchange Program

Powerful insights into payment patterns through Dun & Bradstreet's global trade data partners. Learn more about customer payment pattern.

Supply Chain Solutions

Build solid relationships with the right supply chain partners

D&B Compliance Solutions

Assess, investigate and monitor third parties for potential risk. Learn more about our compliance solutions.

D-U-N-S Number

Learn what the D-U-N-S Number is and how you can use yours to grow your business.

D&B Direct for Finance

D&B Direct for Finance

Consolidated Financial Statements - A powerful API that connects market-leading data and analytics to your enterprise applications.

Global Financials

Global Financials

A standard set of global finance reports to help you conduct comparisons between companies spread across various countries.

Reach out to us today

I consent to Dun & Bradstreet (D&B) using this data for marketing and analytical purposes, for sharing its knowledge reports, publications and information about products and events, via email, SMS, WhatsApp, or phonecall.

I hereby give my consent to Dun & Bradstreet (D&B) for including my details in the D&B Data Cloud database. For more details on D&B Data Cloud, click here.

Copyright © 2018-2024 dnb.co.in. All rights reserved.
022 4941 6666
Contact us