What is Master Data?

Master data is the most important data you have. It’s the information about your customers, suppliers, partners and prospects. It is fundamental to understanding your business entities and commercial transactions — and gives you a clear view of the building blocks of your relationships. Dun & Bradstreet helps you with master data management by providing the foundational elements (entity management, hierarchies and linkage) aligned to meet your business objectives. With Dun & Bradstreet’s pre-mastered commercial content, you get one clear picture of your business universe with de-duplicated records, additional company data and related businesses linked in corporate families.

Why is master data management important?

Master Data Management is essential in today’s business environment because of the sheer volume of data (customers, vendors, suppliers, employees, etc.) that every company deals with. Without a proper master data management system in place, the risk of bad data, data duplication and data inconsistencies go up. This negatively affects not only business processes, but also any marketing campaigns run by the company. Furthermore, with a master data management solution in place, companies can easily derive meaningful insights from their data in order to make important business decisions. Properly structured and updated data saves time and efforts for every department of an organisation.

Master Data Management Importance

Benefits of Managing Your Master Data

  • Get rid of duplicate data from systems
  • Remove bad data so that the data available can be used to derive meaningful insights
  • A structured form of data entry ensures that data is entered properly into systems
  • Save time and efforts that go waste as a result of bad data
  • Enrich existing data with demographic and firmographic elements for driving better business decisions
  • Ensure data consistency across the business ecosystem
  • Helps various departments access a single source of truth

Benefits of Master Data

Everything You Touch Today
Turns to Data

You are leveraging data in new ways across your enterprise; from finance, marketing and technology to sales. You're looking to use data and technology at scale and to engage with customers, vendors and partners to gain competitive advantage. However, with the overwhelming volume and velocity of data, what should be creating great insights is creating chaos. At Dun & Bradstreet, we help you find the truth across all your data silos.

Providing Value on Your Master Data Management Journey

Dun & Bradstreet helps you create a trusted view of your customers, prospects and vendors across your systems, regions and departments. We offer the breadth and depth of content that makes our firmographic data even more meaningful. Regardless of where you are on your Master Data Management (MDM) and data integration initiatives, we provide the value you need. Just ask the 90% of the Fortune 500 companies who use us.

Over 400 MN

30,000+ sources

By collecting data from these global sources, we turn data into insight.

We Help You Master Your Data

We have the organisational data structure to connect your disparate sources, the deep data and global coverage you expect, and the dependable quality and consistency you require for your master data content. With D&B Master Data, you have the ability to connect and integrate through multiple systems or workflows, enterprise partners across your ecosystem and a growing network of software alliances and syndicated data sources.


Standardise Your Data Structure

Unlock the potential of your data — with your commercial entities connected to our organisational foundation.

Achieve global consistency. From a universal standard for business identification to discovering the value of interconnected relationships to supporting industry classifications and standard geographies, we have you covered.


Deepen Your Knowledge of Business Entities

Getting a clear picture of the entities you do business with is critical for business success.

If you want to grow your most valuable relationships, you require a trusted view of them — one that offers both the global breadth of harmonized data from more than 190 countries and the local depth of D&B’s pre-mastered commercial content.


Master Data You Can Trust

Collecting, enhancing and enriching data to ensure it is always high quality, dependable and consistent.

We give you the data confidence to make profitable decisions for your business by our relentless focus on data quality and governance and the DUNSRight™ Quality Process of aggregating data from a range of global sources.


Connect Data Across Your Ecosystem

Maximise your investments — ensure master data consistency across regions, markets and your enterprise.

From our patented Entity Matching process to our delivery options that integrate into all types of systems to working with best-in-class workflow providers, we help you maximise your investments and seamlessly integrate with other data sources.


To know more about D&B Master Data Solutions, you can drop a mail to india@dnb.com or contact +91-22-3348-8866.

Every department of every organisation has data stored in different formats across different systems and across geographies. Often the same data is stored across multiple systems which are not in sync with each other, resulting in data residing in silos creating redundancy over a period of time. D&B Master Data Solutions uses a unique matching algorithm that cross references your data against our D-U-N-S Number which is a unique business identifier. This way you get a clear view of who you are doing business with.

There are several master data management tools available but they can only de-duplicate data. With the help of our Matching algorithm, not only does it de-duplicate your data, but it also gives you a clear unified view of your customers, vendors, prospects, etc. It shows you the corporate family tree that an organisation belongs to. This helps you identify upsell and cross-sell opportunities effectively.

Every team across any organisation has a need for a unified Master Data. Effective decision making necessitates that data across the enterprise should be consistently interpreted and inherently trustworthy. So, it is imperative for data across the organisation / across teams to be consistent and cohesive. A centralised approach to the master data is most effective. D&B solutions can help you with mastering your legacy data and keeping it refreshed along with systems to ensure that every new record being created also falls in line.

D&B has a Data Cloud of over 400MN records globally. In addition, D&B has built and mastered matching algorithms that identify similarities in data to enable a comparison between your data and D&B’s pre-mastered commercial content. There are a variety of mechanisms through which Master Data solutions can be implemented which include batches as well as APIs. To know more, reach out to us on +91-22-3348-8866 and select the option for Sales & Marketing Solutions. Our associates will help answer your queries.

There are multiple benefits of having a Master Data Solution in place. Our solutions enable you to have a cleansed, integrated base of customers, prospects, vendors across the organisation. This is the key to having a 360-degree view of business relationships to help data-enabled decision making which is aimed at -

Getting ‘One-customer’ view by uncovering and linking related customer accounts

Reduce operating costs by linking interrelated suppliers and increasing purchasing power

Setting up and maintaining a ‘Quality Core’

Revenue growth

More effective sales & marketing (ABM, cross-sell/up-sell, segment targeting, etc.)

Reducing risk by limiting exposure to certain segments

Operational efficiency gains

Better, more consistent customer interactions (credit decisioning, customer care, etc.)

Deeper visibility into supply chain

Corporate Linkage reveals the scope and footprint of an enterprise, based on ownership or control. D&B Corporate Linkage reflects hierarchical relationships between entities or sites within a corporate family. It provides a complete view of group companies which would help in the following ways:

Identifying businesses associated to existing clients to uncover new prospects

Identify businesses trading from the same address

Understanding the full potential of your best clients

Assessing total exposure / risk to any particular organisation

Identifying ‘hidden’ exposure when dealing with more than one member of a group

Assessing threats / opportunities in pricing if dealing with several members of one group

Identifying / avoiding conflicts of interest

Data is the biggest asset a company has. However, without t proper care, it can soon turn into a liability. The lack of proper Master Data Management can result in wasted time and efforts. Moreover, bad data can also result in losses for the company. Therefore, master data management is essential for the growth of any company.

Reach out to us today

I consent to Dun & Bradstreet (D&B) using this data for marketing and analytical purposes, for sharing its knowledge reports, publications and information about products and events, via email, SMS, WhatsApp, or phonecall.

I hereby give my consent to Dun & Bradstreet (D&B) for including my details in the D&B Data Cloud database. For more details on D&B Data Cloud, click here.

Other Value Added Sales and Marketing Products & Solutions

D&B Hoovers

D&B Hoovers

Create a faster path from prospect to profitable relationship with D&B Hoovers. Get comprehensive USA & UK company information.

D&B Optimizer

D&B Optimizer

Actionable B2B data to empower your Sales & Marketing teams. Learn more about our data cleansing services.

D&B DataVision

D&B DataVision

Identify the right targets for growth by profiling, visualizing and segmenting your customer and prospect data Lear more about data vision.

D&B iAccess

D&B iAccess

Next-generation online business intelligence platform. Get Indian company information for better prospecting.

Sales & Marketing Solutions

Sales & Marketing Solutions

Target prospects more effectively using the most indispensable data and sales tools. Use our sales and marketing solutions to drive better ROI.


Identify Your High Value & High Risk Customers to improve profitablility.

Copyright © 2018-2024 dnb.co.in. All rights reserved.
022 4941 6666
Contact us