Why Master Data?

Master data is the most important data you have. It’s the information about your customers, suppliers, partners and prospects. It is fundamental to understanding your business entities and commercial transactions — and gives you a clear view of the building blocks of your relationships. Dun & Bradstreet helps you master your data by providing the foundational elements (entity management, hierarchies and linkage) aligned to meet your business objectives.

Everything You Touch Today
Turns to Data

You are leveraging data in new ways across your enterprise; from finance, marketing and technology to sales. You're looking to use data and technology at scale and to engage with customers, vendors and partners to gain competitive advantage. However, with the overwhelming volume and velocity of data, what should be creating great insights is creating chaos. At Dun & Bradstreet, we help you find the truth across all your data silos.

Providing Value on Your MDM Journey

Dun & Bradstreet helps you create a trusted view of your customers, prospects and vendors across your systems, regions and departments. We offer the breadth and depth of content that makes our firmographic data even more meaningful. Regardless of where you are on your Master Data Solutions (MDM) and data integration initiatives, we provide the value you need. Just ask the 90% of the Fortune 500 companies who use us.

We Help You Master Your Data

We have the organisational data structure to connect your disparate sources, the deep data and global coverage you expect, and the dependable quality and consistency you require for your master data content. With D&B Master Data, you have the ability to connect and integrate through multiple systems or workflows, enterprise partners across your ecosystem and a growing network of software alliances and syndicated data sources.

Standardise Your Data Structure

Unlock the potential of your data — with your commercial entities connected to our organisational foundation.

Achieve global consistency. From a universal standard for business identification to discovering the value of interconnected relationships to supporting industry classifications and standard geographies, we have you covered.

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Deepen Your Knowledge of Business Entities

Getting a clear picture of the entities you do business with is critical for business success.

If you want to grow your most valuable relationships, you require a trusted view of them — one that offers both the global breadth of harmonized data from more than 220 countries and the local depth of D&B’s pre-mastered commercial content.

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Master Data You Can Trust

Collecting, enhancing and enriching data to ensure it is always high quality, dependable and consistent.

We give you the data confidence to make profitable decisions for your business by our relentless focus on data quality and governance and the DUNS Right process of aggregating data from a range of global sources.

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Connect Data Across Your Ecosystem

Maximise your investments — ensure master data consistency across regions, markets and your enterprise.

From our patented Entity Matching process to our delivery options that integrate into all types of systems to working with best-in-class workflow providers, we help you maximise your investments and seamlessly integrate with other data sources.

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Value Added Sales and Marketing Solutions

Master Data

Unlock the potential of your data by aligning your data foundation (entity management, hierarchies and linkage) to meet your business objectives

D&B Hoovers

Create a faster path from prospect to profitable relationship with D&B Hoovers

Data as a Service

Dun & Bradstreet offers a portfolio of enabling capabilities for commercial entity mastering. So why do all the work yourself?

Sales Intelligence

Sophisticated business insights to keep future opportunities in sight


Identify Your High Value & High Risk Customers to improve profitablility.

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