D&B Master Data

Every department of every organisation has data stored in different formats across different systems and across geographies. Often the same data is stored across multiple systems which are not in sync with each other, resulting in data residing in silos creating redundancy over a period of time. D&B Master Data Solutions uses a unique matching algorithm that cross references your data against our D-U-N-S Number which is a unique business identifier. This way you get a clear view of who you are doing business with.

There are several master data management tools available but they can only de-duplicate data. With the help of our Matching algorithm, not only does it de-duplicate your data, but it also gives you a clear unified view of your customers, vendors, prospects, etc. It shows you the corporate family tree that an organisation belongs to. This helps you identify upsell and cross-sell opportunities effectively.

Every team across any organisation has a need for a unified Master Data. Effective decision making necessitates that data across the enterprise should be consistently interpreted and inherently trustworthy. So, it is imperative for data across the organisation / across teams to be consistent and cohesive. A centralised approach to the master data is most effective. D&B solutions can help you with mastering your legacy data and keeping it refreshed along with systems to ensure that every new record being created also falls in line.

D&B has a Data Cloud of over 400MN records globally. In addition, D&B has built and mastered matching algorithms that identify similarities in data to enable a comparison between your data and D&B’s pre-mastered commercial content. There are a variety of mechanisms through which Master Data solutions can be implemented which include batches as well as APIs. To know more, reach out to us on +91-22-3348-8866 and select the option for Sales & Marketing Solutions. Our associates will help answer your queries.

There are multiple benefits of having a Master Data Solution in place. Our solutions enable you to have a cleansed, integrated base of customers, prospects, vendors across the organisation. This is the key to having a 360-degree view of business relationships to help data-enabled decision making which is aimed at -

Getting ‘One-customer’ view by uncovering and linking related customer accounts

Reduce operating costs by linking interrelated suppliers and increasing purchasing power

Setting up and maintaining a ‘Quality Core’

Revenue growth

More effective sales & marketing (ABM, cross-sell/up-sell, segment targeting, etc.)

Reducing risk by limiting exposure to certain segments

Operational efficiency gains

Better, more consistent customer interactions (credit decisioning, customer care, etc.)

Deeper visibility into supply chain

Corporate Linkage reveals the scope and footprint of an enterprise, based on ownership or control. D&B Corporate Linkage reflects hierarchical relationships between entities or sites within a corporate family. It provides a complete view of group companies which would help in the following ways:

Identifying businesses associated to existing clients to uncover new prospects

Identify businesses trading from the same address

Understanding the full potential of your best clients

Assessing total exposure / risk to any particular organisation

Identifying ‘hidden’ exposure when dealing with more than one member of a group

Assessing threats / opportunities in pricing if dealing with several members of one group

Identifying / avoiding conflicts of interest

Data is the biggest asset a company has. However, without t proper care, it can soon turn into a liability. The lack of proper Master Data Management can result in wasted time and efforts. Moreover, bad data can also result in losses for the company. Therefore, master data management is essential for the growth of any company.