D&B Master Data

A Master Data Solution helps eliminate data silos, standardize information across systems, and enrich existing records with high-quality data. This leads to more accurate insights for sales and marketing, improved compliance tracking, and better decision-making across departments. By creating a single source of truth, businesses can operate more efficiently and confidently.

Dun & Bradstreet’s Master Data Solution stands out for its robust data quality and reliability. It aggregates information from multiple trusted sources, including statutory bodies, and ensures continuous validation and regular updates. This commitment to data freshness and accuracy helps businesses maintain a single source of truth, reduce duplication, and make confident, data-driven decisions.

Master Data Solutions are especially valuable for teams involved in sales and marketing, supply chain management, strategic planning, compliance, and finance. By providing a unified and accurate view of data, these solutions help cross-functional teams collaborate more effectively, reduce errors, and make informed decisions based on consistent, high-quality information.

"The process involves three key steps:

- Data Health Scan – An initial assessment to evaluate the quality, completeness, and consistency of your existing data.

- D-U-N-S^® Mapping & Enrichment – Foundational and firmographic data is enriched using Dun & Bradstreet’s global database. This step also identifies duplicate records and establishes corporate linkages.

- API Integration & Monitoring – Secure API access is provided to the D&B database, enabling real-time data updates, monitoring, and ongoing data quality management."

"Implementing Master Data Solutions delivers measurable business value by improving data accuracy and consistency. Poor-quality or fragmented data can lead to direct and indirect losses. In contrast, standardized and consolidated data enables:

- Identification of emerging customer segments for targeted marketing

- Mitigation of supply chain risks through better visibility and planning

- Compliance with government regulations via reliable and validated data

These benefits directly impact revenue growth, cost efficiency, and regulatory compliance, helping businesses operate smarter and more competitively."

Corporate Linkage refers to the hierarchical structure or "family tree" of a business entity, including its Global Ultimate parent, subsidiaries, and branches. Dun & Bradstreet’s Corporate Linkage mapping helps organizations gain a complete view of corporate relationships, enabling more strategic and informed decisions when identifying prospects, suppliers, partners, or assessing risk across connected entities.

"Without effective Master Data Management, organizations face several challenges:

- Poor data quality leads to increased operational costs and inefficient marketing efforts.

- Inaccurate or incomplete records can result in missed identification of high-risk suppliers or customers.

- Data silos hinder cross-functional analysis, leading to sub-optimal decision-making and reduced agility.

These issues can negatively impact revenue, compliance, and overall business performance."

Dun & Bradstreet provides ESG-related data, including ESG scores and sustainability indicators, that support accurate and transparent ESG reporting. By integrating this data into your systems, you can assess environmental impact, monitor social responsibility metrics, and ensure governance compliance helping meet regulatory requirements and stakeholder expectations.

Yes. Dun & Bradstreet’s Master Data Solutions support efficient supplier onboarding and management by providing verified, standardized, and enriched data. This helps organizations assess supplier risk, ensure compliance, and maintain accurate records streamlining procurement processes and improving supply chain visibility.

"Dun & Bradstreet manages a wide range of master data categories essential for business operations, including:

- Firmographics – Company name, size, industry, location, and ownership structure

- Financials – Revenue, credit scores, payment history, and financial health indicators

- Registration IDs – Government-issued identifiers such as PAN, GST, CIN, etc.

- Compliance Data – Information related to regulatory adherence and legal status

- Risk Indicators – Data on business risk, fraud potential, and operational stability

This comprehensive data foundation supports better decision-making across sales, marketing, compliance, procurement, and finance."

Yes. Dun & Bradstreet’s Master Data Solutions support compliance by providing verified, up-to-date information sourced from trusted statutory and global databases. This helps organizations meet regulatory requirements, reduce risk exposure, and maintain accurate records for audits, reporting, and governance initiatives.

Master Data Management (MDM) significantly enhances customer experience by ensuring that customer data is accurate, consistent, and accessible across all touchpoints. With a unified view of customer information, businesses can deliver personalized interactions, reduce response times, and build stronger relationships, ultimately driving satisfaction and loyalty.