D&B Analytics - Why are Data analytics services important ?

Improve your customer relationships and identify growth opportunities using Dun & Bradstreet’s data analytics services. Our data scientists and analysts help you accelerate the path to growth using unique and global business intelligence and analytics. Enhance and scale your use of fact-based strategies to connect with prospects, customers, and suppliers that matter most. Using spend propensity scores we can help you refine your target customers beyond traditional segmentation methods such as sales, employees, and industry.

Integrate Data Analytics Solutions Across the Enterprise

Organisations are increasingly adopting data analytics services for making strategic and day to day business decisions. In an ever changing and complex environment, business data analytics can offer an organisation various advantages by helping them identify growth opportunities, and improve customer relationships. While businesses analyse their data on a regular basis, most are unclear on how to maximise its full potential. That’s where we come in.

Business Data Analytics Services for Every Stage of the Customer Journey

Employ smarter, data-driven insights to ensure you’re making wise marketing decisions.

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Acquisition

Unparalleled insights to help you understand your audience and win new customers. By leveraging Dun & Bradstreet's advanced business intelligence and data analytics services, you can narrow your target universe and isolate high-value prospects based on their estimated financial outlook and demand for your products; and apply our rich firmographic data to increase response rates and accelerate time to close.

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Retention

Advanced business data analytics services to turn current customers into lifelong customers. Dun & Bradstreet augments what you already know about your customers with comprehensive insights to identify risk and minimize churn. Through a combination of prescriptive and predictive analytics, you'll gain a deeper understanding of the customers most likely to fall by the wayside so you can be proactive versus reactive. Our analytics solution can help align customer service resources with the right opportunities and prioritise channel and territory assignments.

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Expansion

Sophisticated insights to keep new opportunities in sight. Dun & Bradstreet can help identify key up-sell and cross-sell opportunities to get more value from your existing customers. Our diverse analytic models are designed to provide a clear understanding of your customers' needs and pinpoint customers with the highest level of buying authority.

FAQs

A. Dun & Bradstreet’s data analytics services are designed to help you identify the right set of targets who would be inclined to purchase your products or services. This is done using propensity scores for your target companies rather than traditional segmentation methods like sales, employee size, etc.

A. D&B Analytics provides you with data analytics and insights for every stage of your customer journey. To start with we help you isolate high value prospects based on financial outlook and demand for your products. Once a customer is acquired, we help you with predictive and prescriptive analytics to increase retention. Further, D&B Analytics can help you identify key upsell and cross-sell opportunities from your existing portfolio.

A. There are various benefits of data analytics services for your business. It gives you deeper insights into your target companies and also helps you narrow down your search to the most viable ones. It also helps you reduce churn and retain your clients. Lastly, it helps you find new opportunities from your existing client base.

A. Dun & Bradstreet is the leading global provider of business decisioning data and analytics. Our AI driven tools and platforms help you get the most out of the largest database in the world. Dun & Bradstreet’s expert team of data scientists and analysts can not only help you find growth opportunities, but also help you improve existing customer relationships.

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Dun & Bradstreet Analytics Transparency Statement

Dun & Bradstreet’s Models, Ratings, Scores and Predictors (“Analytics”) are derived from data elements comprising a collection of firmographic data sets, which include data about basic business attributes (e.g., industry, business size and business age), and contributed data sets (e.g., trade payment data), as well as the historical performance of such data sets.

Not all data elements of basic or contributed data sets are available to us for all businesses. In instances where data elements are not available, Analytics for such businesses may be estimated based on benchmark data derived from appropriate peer groups associated with basic business attributes that are substituted for the absent data elements. The replacement data, which is an estimate, may not result in the calculation of the same Analytics that would be calculated for a business if a business’s actual data elements were available and used instead.

Dun & Bradstreet obtains data from external sources it believes to be accurate and reliable, but Dun & Bradstreet is not an auditor and undertakes no duty of due diligence or independent verification of any information it receives. Because of the possibility of human or mechanical error, the data provided to Dun & Bradstreet may include inaccuracies or errors, which may in turn affect the performance of certain Analytics.

In some cases, you may be able to supplement the data about your business in our data sets. If you are a principal of a private organization based in India and would like to view the basic information we have on your business, you may contact our Customer Service team at https://www.dnb.co.in/contact-us.

Our Analytics are statements of opinion as of the date they are expressed and are not statements of current or historical fact or recommendations about any businesses. Dun & Bradstreet assumes no obligation to update our Analytics following publication in any form or format.

Every business decision, to some degree, represents an assumption of risk. Our Analytics are predictions, but Dun & Bradstreet cannot guarantee the performance of such Analytics for each individual business. Further, Dun & Bradstreet Analytics do not take into account every risk that might affect a business or your specific business, including but not limited to other economic factors or changing market conditions. Our Analytics should not be relied on and are not a substitute for the skill, judgment and experience of the user of our Analytics, its management, employees, advisors and/or clients when making business decisions. Finally, past performance does not guarantee or indicate future results.

Further, our Analytics do not take into account the individual circumstances of each user of our Analytics. Therefore, each user should evaluate and use our Analytics based on individual circumstances and specific credit analysis needs. Nothing in any of our Analytics is an endorsement or a determination of a business’s qualification for a loan, or any other extension of credit. Dun & Bradstreet does not represent that its Analytics are identical or similar to any other credit score or score model.

Our Analytics are provided on an “as is” basis. DUN & BRADSTREET DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. IN NO EVENT SHALL DUN & BRADSTREET BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, EXEMPLARY, COMPENSATORY, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES, COSTS, EXPENSES, LEGAL FEES, OR LOSSES (INCLUDING, WITHOUT LIMITATION, LOST INCOME OR LOST PROFITS AND OPPORTUNITY COSTS OR LOSSES CAUSED BY NEGLIGENCE) IN CONNECTION WITH ANY USE OF THE ANALYTICS EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Some jurisdictions do not allow the limitation of liability, so the foregoing limitation may not apply to you. In such states, countries, or jurisdictions, the liability of Dun & Bradstreet shall be limited to the fullest extent permitted by law.

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