Find Meaning in Data with Analytics

Growth is best achieved when data is used to create foresight into business opportunities.

Integrate Analytics Across the Enterprise

Organisations are increasingly adopting data analytics for making strategic and day to day business decisions. In an ever changing and complex business environment, analytics can offer an organisation various advantages by helping them circumnavigate risk, identify growth opportunities, and improve customer relationships. While businesses analyse their data on a regular basis, most are unclear on how to maximise its full potential. That’s where we come in.

Analytics for Every Stage of the Customer Journey

Employ smarter, data-driven insights to ensure you’re making wise marketing decisions.


Unparalleled insights to help you understand your audience and win new customers. By leveraging Dun & Bradstreet's advanced analytics, you can narrow your target universe and isolate high-value prospects based on their estimated financial outlook and demand for your products; and apply our rich firmographic data to increase response rates and accelerate time to close.


Advanced analytics to turn current customers into lifelong customers. Dun & Bradstreet augments what you already know about your customers with comprehensive insights to identify risk and minimize churn. Through a combination of prescriptive and predictive analytics, you'll gain a deeper understanding of the customers most likely to fall by the wayside so you can be proactive versus reactive. Our analytic models can help align customer service resources with the right opportunities and prioritise channel and territory assignments.


Sophisticated insights to keep new opportunities in sight. Dun & Bradstreet can help identify key up-sell and cross-sell opportunities to get more value from your existing customers. Our diverse analytic models are designed to provide a clear understanding of your customers' needs and pinpoint customers with the highest level of buying authority.

Value Added Sales and Marketing Solutions

Master Data

Unlock the potential of your data by aligning your data foundation (entity management, hierarchies and linkage) to meet your business objectives

D&B Hoovers

Create a faster path from prospect to profitable relationship with D&B Hoovers

Data as a Service

Dun & Bradstreet offers a portfolio of enabling capabilities for commercial entity mastering. So why do all the work yourself?

Sales Intelligence

Sophisticated business insights to keep future opportunities in sight


Identify Your High Value & High Risk Customers to improve profitablility.

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