D&B services helped with getting mileage and visibility among their desired segment with a publication circulation. Additionally, their business established connects with senior leaders and CXOs.
The company is a prominent player in information technology, consulting, and cloud services, and had aimed to expand their presence in the SMB and Enterprise segments. The challenged posed to them was to enhance visibility and engagement within their target audience.
The company faced internal challenges such as resource allocation, ensuring enough financial, human, and technological resources for expansion without disrupting current operations. Skill development is crucial to upskill employees for the specific needs of SMB and Enterprise clients. Maintaining operational efficiency while scaling up and fostering innovation to stay competitive are also key internal hurdles.
Externally, market competition is intense, requiring differentiation of offerings. Economic factors can impact client budgets, necessitating adaptable strategies. Regulatory compliance across various regions and industries is essential to avoid legal issues. Finally, client acquisition involves effectively reaching and convincing SMB and Enterprise clients to associate with the company.
D&B significantly contributed to the company’s growth by bringing them on board as a Title partner in the Business Enterprises of Tomorrow and Top 500 Value Creators Summits. This partnership enhanced their visibility and branding within the SMB and Enterprise segments through on-ground presence and the circulation of publications. Additionally, it facilitated valuable business connections with senior leaders and CXOs, opening doors to new business opportunities.
Product
LEIG
Industry
Information Technology
Function
Brand Visibility & Awareness
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