The client partnered with D&B to identify 500–1,000 Indian businesses using specific technologies, enabling targeted outreach. This helped the client overcome market targeting challenges and prioritize high-potential prospects.?
The organization faced difficulty in identifying the right target market in India. They needed to locate businesses using specific technologies to better position their products. Additionally, they wanted to empower their partners to conduct focused prospecting rather than broad, unfocused outreach.?
The internal challenge faced by the software company was the lack of clarity in identifying the right target market. Without a precise understanding of which businesses were using specific technologies, the company struggled to align its sales and marketing strategies effectively. This gap made it difficult for internal teams to prioritize leads, resulting in inefficient resource allocation and reduced conversion rates.? ?
Externally, the company needed to empower its partners and distributors to conduct effective outreach. Without accurate, targeted data, partners were essentially reaching out blindly, resulting in low engagement and missed opportunities. To improve prospecting accuracy and drive better business outcomes, the company sought to provide its partners with actionable insights and verified contact information.?
D&B leveraged its extensive Data Cloud to help the software company identify a targeted list of 500–1,000 Indian businesses matching specific criteria, including revenue and technology usage. Providing key financial details and verified contact information, D&B enabled the client and its partners to execute precise, data-driven outreach that significantly enhanced their prospecting efforts.?
Product
Sales & Marketing Solutions, Analytics
Industry
Software
Function
Intelligent Prospecting
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