The organization sought deep insights into clients' tech landscapes and strategies across ANZ, SEA, and India. Dun & Bradstreet delivered customized reports through extensive research, enabling targeted marketing and strategic decision-making
The software company faced the challenge of executing account-based marketing effectively. They needed in-depth insights into both current and prospective clients, including their technological landscape, growth plans, investments, strategic priorities, and the challenges they faced. Additionally, they required competitive benchmarking to better position their offerings.?
The software company struggled with limited visibility into the internal structures and technological environments of their current and prospective clients. This lack of insight made it difficult to identify key decision-makers and tailor their marketing strategies effectively. Without detailed, client-specific data, their account-based marketing efforts were less targeted and less impactful.? ?
Externally, the company faced the challenge of navigating diverse market dynamics across regions such as ANZ, SEA, and India. They needed to understand each client’s strategic priorities, investment plans, and competitive positioning. Additionally, benchmarking data and industry-specific insights were essential to help them stay ahead of competitors and address their clients’ unique challenges and opportunities.
D&B supported the software company by conducting both primary and secondary research to gather deep, customized insights. They delivered detailed reports covering organizational structures, strategic priorities, technological and financial advancements, competitive benchmarking, and opportunity assessments—enabling the company to target the right decision-makers and refine their marketing strategies effectively.?
Product
Sales & Marketing Solutions, Analytics
Industry
Software
Function
Deep Profiling
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