D&B services helped to understand the usage needs and gaps for about 50 global accounts mainly in USA and the usage needs globally along with current vendor strengths and gaps to custom pitch their solution.
The organization encountered the complex challenge of comprehensively understanding the varied usage needs of users across different regions and industries worldwide. This required in-depth research and analysis to capture the unique requirements and preferences of a global audience. This evaluation was crucial to identify areas where the company could differentiate its offerings and address unmet needs with its solution.
Dealing with a complex product suite, managing and continuously improving its products remains a persistent challenge. The allocation of resources is also crucial as introducing a new product/solution involves research, development and support. Effectively gathering and incorporating user feedback to drive product enhancements and innovation is also an imperative as the company is a global leader.
Externally, for a globally renowned organization the diverse user requirements always remain a challenge. Different geographical regions have distinct demands and cultural nuances which then paired with market competition is a challenge to navigate.
D&B’s Sales & Marketing Solutions suggested incentivized email-based surveys targeted at HR / Product Marketing & Customer Success Heads. As a result, 150 interviews were completed across about 60 accounts. The client was able to understand the usage needs globally and the current vendor strengths and gaps to custom pitch their solution.
Product
Sales & Marketing Solutions
Industry
Computer Software
Function
Products & Services
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