An integrated marketing agency for their real estate client

D&B services helped with data on HNIs residing in the specific cities with the client's real estate projects. Additionally, data was tracked down for specific HNIs working in specified areas, this helped streamlining the sales calls.

Challenges faced by the client

As an integrated marketing partner for a real-estate brand, the agency had to identified the need of the hour to generate leads for the high-value luxury residential properties. The goal was to target high net-worth individuals either working or residing in the vicinity for sales targeting. It was crucial to map out individuals working in the specified project locations to better target sales calls and pitches.

Internal challenges

As an integrated marketing agency, they have been exposed to diverse clientele across different sectors, the challenge internally was the lack of resources and tools to gather demographic and geographical data on individuals. They struggled with data integration, as pulling out information from several sources would be time-consuming. Additionally, data-driven strategies would avoid cold-calling and optimize targeting.

External challenges

Externally, the agency faced challenges with a competitive landscape in the real estate sector and have a niche set of individuals to target. With rivals aiming at same prospects, it was imperative for the agency to outsource and device a sales strategy based on geographical locations for assured results.

How D&B helped?

D&B’s Sales & Marketing Solutions offered valuable insights into potential clients’ capabilities. Using D&B services streamlined the evaluation process, delivering accurate, up-to-date data for direct targeting. This approach enabled the organization to identify individuals that could be sales prospects for the clients.

Key learnings

• Data-Driven Sales Strategy
• Enhanced Prospect Targeting
• Direct Sales Approach
• Lead Generation
• Optimizing Sales Resources
• Competitive Advantage