D&B services facilitated as a well-positioned global partner for credit and data information with the company. With custom data analytics D&B delivered support and clarity of clients’ expectations.
The customer was seeking to significantly increase market penetration but was constrained by limited visibility into their existing market presence. To drive sustainable business growth, there is a critical need to establish a comprehensive and well-defined stakeholder universe. This will enable targeted strategies, deeper market insights, and more effective engagement with potential and existing customers.
Internally, the organization faces limitations in data integration, stakeholder alignment, and a lack of a unified framework to assess and act on market intelligence. These gaps restrict the ability to make informed, strategic decisions.
Externally, the customer contends with a highly competitive market environment, evolving consumer expectations, and fragmented market visibility. The absence of a clearly defined stakeholder universe further complicates efforts to identify growth opportunities and tailor outreach strategies effectively.
Dun & Bradstreet, as a trusted global partner, provided the company with access to the world’s largest commercial database—nearly three times larger than the next competitor—delivering unmatched data quality and depth. By aligning closely with their expectations, we offered tailored, timely solutions and end-to-end support, ensuring fast, effective execution and measurable business impact.
Product
Custom Data Analytics
Industry
Oil
Function
Customer Engagement
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