The organization aimed to enhance business prospects by gaining a 360-degree view of customer data and prioritizing segments for upselling. Leveraging D&B’s recommended approach, they uncovered duplicate records and developed a prioritization scorecard to guide targeted engagement efforts
The client faced challenges due to fragmented and inconsistent customer data across 30,000 records, lacking both a unified customer view and a reliable registration ID. This data disparity limited their ability to accurately segment and prioritize customers, ultimately impeding targeted business development and revenue growth initiatives.
The client was dealing with fragmented, inconsistent customer data spread across 30,000 records, with no standardized structure or reliable registration ID for each customer. This made it challenging to spot duplicates, enrich records with accurate firmographic information, and create a complete, 360-degree view of each customer—critical for making informed decisions and driving targeted engagement.
The client faced significant challenges integrating third-party data sources to validate and enrich customer information. Aligning this enriched data with key business objectives, such as segmenting and prioritizing customers for upselling was further complicated by data quality issues, compliance requirements, and the challenges of large-scale data matching and deduplication.
Dun & Bradstreet (D&B) played a key role by delivering a powerful data enrichment and deduplication solution via the D&B Data Cloud. Through automated D-U-N-S® matching and the addition of verified firmographic insights, D&B empowered the client to establish a unified customer view, eliminate duplicates, and effectively prioritize customer segments to drive targeted business growth.
Product
Sales & Marketing Solutions, Analytics
Industry
Telecom
Function
Data Management
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