A global IT firm aimed to enhance data quality in ERP and CRM systems for better compliance and revenue growth. D&B implemented a two-step data enrichment process, resulting in a 360-degree customer view and improved decision-making.
The client needed to improve the quality of data ingested into their ERP and CRM systems to gain better visibility and ensure proper system usage. This was crucial for achieving compliance with regulations and driving revenue improvement.
Poor data integrity prevented internal teams from gaining a unified view of suppliers and customers, resulting in operational inefficiencies, misinformed decisions, and underutilized systems. Without reliable data, the organization struggled to align departments, accurately track performance, and identify opportunities for growth or risk mitigation.
Externally, the client faced pressure to meet government regulations, including the mandatory validation of supplier registration IDs as required by the Government of India. To stay competitive in a fast-evolving market, they also needed enriched customer data such as firmographics and financials to effectively segment and prioritize their customer base. Without this, they risked losing ground in customer engagement, upselling, and cross-selling opportunities.
D&B enabled the client’s digital transformation by implementing a two-step data enrichment process—matching and validating records using D-U-N-S and appending critical firmographic and financial data—resulting in improved compliance, enhanced data visibility, and actionable insights for business growth.
Product
Sales & Marketing Solutions,Analytics
Industry
Information Technology
Function
Data Management
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