India’s leading lifestyle company celebrates with corporate gifting

D&B services helped with prescription of data of the companies celebrating an milestones. This enabled the organization approach targeted leads and generate demand for their products.

Challenges faced by the client

The organization needed to identify companies that have a higher than usual budget for corporate gifting . Being a premium-lifestyle brand that offers a wide range of products from wearables, fragrances etc., the goal was to target companies celebrating milestones, festive seasons for gifting to ensure brand integration with products, rewards or gift cards.

Internal challenges

Internally, the organization struggled with data integration, as pulling together information from different sources made it difficult to get a clear picture of prospects. Given the wide array of brands and products, the lack of time and tools took away from prospect targeting. Limited resources that could identify and target companies that are likely to have a larger-than-usual corporate gifting budget in their annual cycle to optimize the marketing and sales strategies.

External challenges

Externally, the company faced challenges with a competitive landscape, with rivals targeting the same clients. This required the company to have first-move advantage with prospect clients which would allow them to differentiate itself in both service offerings and strategies.

How D&B helped?

D&B’s Sales & Marketing Solutions offered valuable insights into potential clients’ capabilities. Using D&B services streamlined the evaluation process, delivering accurate, up-to-date data for direct targeting. This approach enabled the organization to identify companies that could bring potential business.

Key learnings

• Data-Driven Strategizing
• Fostered Profitable Growth
• Enhanced Prospect Targeting
• Direct Sales Approach