The client improved data quality by eliminating duplicates and standardizing customer records using D&B’s unique identifiers and firmographic enrichment. This enabled better segmentation, actionable insights, and data-driven decisions.
The client faced challenges with duplicate records, inconsistent data, and lack of standardization, which hindered their ability to derive actionable insights and make data-driven decisions for targeted marketing and client engagement.
The client struggled with fragmented and inconsistent customer data across internal systems. Duplicate records, unstructured address fields, and varying naming conventions led to confusion and inefficiencies in data handling. These internal issues made it difficult to maintain a single source of truth, limiting the organization’s ability to perform accurate customer segmentation and derive meaningful insights.
Externally, the client faced difficulties in leveraging customer data for strategic initiatives such as targeted marketing and client engagement. The lack of standardized and enriched data, including firmographic details, hindered their ability to understand customer profiles comprehensively. This affected their responsiveness to market demands and reduced the effectiveness of outreach and decision-making efforts.
D&B supported the client by appending unique D-U-N-S® Numbers to customer records, which helped identify and eliminate duplicates. They also standardized data fields—such as legal names and structured addresses—and enriched the records with firmographic details like revenue and registration IDs, enabling more accurate segmentation and informed decision-making.
Product
Sales & Marketing Solutions,Analytics
Industry
Technology
Function
Data Management
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