There was a time when sales productivity was more about who you knew than what you knew. But those days are long gone, as maximising sales productivity now depends much more on joined-up data.
Organisations have traditionally mined internal customer data to prepare market segmentation & sales planning strategies. This would typically give insights on revenue derived, industry details, location spread of existing customer base, etc. Sales intelligence, marketing departments of global organisations are constantly striving to assess the exact market penetration & discovery of new potential customers / industries which could be tapped by sales force.
The attempt is usually hindered by two factors – Geographic Reach and skill sets to perform sophisticated analysis & lack of total business universe data, i.e. Customers as well as Prospects.
Dun & Bradstreet Sales Intelligence services bridges exactly this gap by combining its exhaustive business information coverage – domestic and international to perform complicated custom analytics basis the end objective specified by the customer.