D&B services helped to provide data on manufacturing companies for the organisation to conduct a research. This helped with identification of total addressable market (TAM) in the specifies areas for their end clients.
The organization was tasked with identifying the total addressable market (TAM) for their end client within the manufacturing sector across the ANZ (Australia and New Zealand) and Indonesia markets. To achieve this, they required comprehensive and accurate data on manufacturing companies operating in these regions. The challenge lies in gathering, verifying, and analyzing this data to ensure the research project yields reliable insights for strategic decision-making.
Internally, the organization faced challenges with setting up processes for collecting, managing and storing large volumes of data. On the other hand, ensuring the right resource allocation that would be poised to maintain high standards of data accuracy and integrity to ensure the reliability of research findings.
Externally, challenges such as accessing comprehensive and up-to-date data on manufacturing companies in the ANZ and Indonesia markets, which may not be readily available or easily accessible along with navigating different regulatory environments and data privacy laws in Australia, New Zealand, and Indonesia to ensure compliance while collecting and using data.
D&B leveraged Hoovers to identify target manufacturing companies in the ANZ and Indonesia markets using relevant filters. The data was delivered instantly within a few days through offline delivery. This prompt and efficient offline delivery enabled the organization to run their research project smoothly and within the designated timeline.
Product
D&B Hoovers
Industry
Consulting
Function
Market Research
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