D&B services helped the company match data using IDR data packet and D-U-N-S was assigned. API was implicated to further enrich the data.
The company was faced with the challenge of maintaining the accuracy, standard, and data thickness of its extensive customer and prospect database, which encompasses 425,000 records globally. Ensuring data integrity across diverse regions and systems is essential for delivering reliable and high-quality services to our clients.
Internally, the company was lacking the right resources and tools to maintain high standards of data handling and accuracy. Since the database spans over geographies, sizes and scale, it was crucial to hand it over to experts that can ensure data integrity and reliability.
Externally, to ensure data security and integrity was a key challenge for the company. The marginal increase in the volume of data puts at risk the maintenance and accuracy. Factors like global data compliance also comes into play when dealing with diverse data. Additionally, being a cloud data management platform, it was crucial to maintain high standards so that customer trust and satisfaction is maintained.
D&B has enhanced data management by integrating the Direct+ API with 425,000 annual credits for data identification and enrichment. Using IDR data packets and D-U-N-S numbers, D&B matches and enriches records throughout the year, focusing on revenue, address, and account family trees. This integration helps map accounts by revenue size and territory, assigning them to the appropriate sales reps across SME, Mid-Corporates, and Enterprise teams, thereby optimizing their sales strategy.
Product
Direct + API, D-U-N-S
Industry
Data Security
Function
Data Management
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