A cloud-based SaaS company enriches legacy data

D&B services helped enrich data for the company as an analysis on all their legacy data acquired through numerous sources.

Challenges faced by the client

The company faced significant challenges in enriching their legacy data, including integrating diverse data sources, ensuring data quality, managing scalability for large volumes, implementing effective data enrichment techniques, and efficiently utilizing resources. Addressing these challenges is crucial for enhancing data accuracy and reliability, ultimately enabling more insightful analysis and better decision-making.

Internal challenges

Internally, the company is dealing with integrating diverse data sources, ensuring data quality, managing scalability for large volumes, and implementing effective data enrichment techniques. Not having access to the necessary tools and expertise poses challenges in enhancing data accuracy and reliability.

External challenges

Externally, challenges involve handling the complexity of different data formats, maintaining consistency, and ensuring the completeness of the data. Addressing these challenges is crucial for improving the overall quality and usability of our data, ultimately supporting our goal of delivering exceptional customer experiences.

How D&B helped?

D&B's D-U-N-S Enrichment was used for the organization’s existing accounts, along with API Integration through Direct+. With credits for 800K records to be used throughout the year at their convenience, this partnership enabled the company to clean their internal data effectively. As a result, our sales teams now function better with accurate and reliable data, enhancing overall performance and decision-making.

Key learnings

• Data Management
• Data Accuracy
• Data Enrichment
• Sales Strategy