Market and Consumer Intelligence

D&B’s Market and Consumer Intelligence help organizations in a steady state phase uncover performance gaps, understand stakeholder satisfaction, and improve operational efficiency. We help answer essential questions such as: How satisfied are customers and partners? What drives loyalty or churn? Are suppliers reliable? Are channels efficient? Which products or business units should be scaled or discontinued?

Using proprietary data, analytics, and benchmarking, we deliver insights that strengthen relationships, improve operational effectiveness, mitigate risks, and help optimize product and business portfolios for long term, sustainable growth.

What We Offer

Customer, Vendor, Stakeholder & Partner Surveys

We capture real feedback to understand expectations, identify satisfaction and loyalty drivers, and flag churn risks while benchmarking your performance against industry standards.

Supplier
Evaluation

We assess supplier reliability, compliance, quality, and delivery performance to highlight risks and uncover areas for strengthening partnerships.

Channel
Assessment

We evaluate channel productivity, spot coverage gaps, analyze economics, and recommend clear actions to improve efficiency and ROI.

Portfolio
Assessment

We review the financial and strategic value of each product or business unit to determine what to scale, incubate, integrate, or divest for smarter capital allocation and long term resilience.

Why These Services Matter

Why Choose D&B for Market and Consumer Intelligence

Proprietary Data
Driven Insights

Gain granular, fact based insights powered by one of the world’s most comprehensive business intelligence networks.

Global Reach with
Local Expertise

We combine global benchmarks with local market understanding to deliver practical, relevant insights.

End to End Performance
Uplift Support

Whether evaluating stakeholders, suppliers, channels, or portfolios, we provide tailored recommendations that drive measurable improvement.

Benchmarking Against
Industry Leaders

Know your true position with comparisons to industry standards and best in class performers.

Trusted Partner for
Continuous Improvement

We offer ongoing support and periodic evaluations to help you stay agile, resilient, and competitively strong.

FAQs

Q. What is Market and Consumer Intelligence?

A. Market & Consumer Intelligence involves gathering and analyzing market data, customer behavior insights, competitor actions, and overall industry trends. It equips businesses with evidence‑based understanding to anticipate changes and make informed strategic decisions. It includes:

Analysis of customer preferences,
Market trends
Competitive dynamics
Demand patterns

Q. Who should use Market and Consumer Intelligence services?

A. These services benefit business leaders, strategy teams, product managers, marketers, sales teams, and investors who rely on accurate insights to shape growth initiatives and customer strategies.

Q. What industries benefit from Market and Consumer Intelligence?

A. Any sector can benefit — including consumer goods, technology, industrials, energy, manufacturing, retail, financial services, and healthcare. Any business that needs to understand customers or markets can leverage these insights.

Q. How does Market and Consumer Intelligence evaluate suppliers?

A. It assesses suppliers based on financial stability, operational capacity, compliance, certifications, pricing, delivery performance, ESG practices, and market reputation. This ensures more reliable procurement decisions.

Q. How does supplier intelligence mitigate risks?

A. By tracking supplier performance and risk signals, businesses can avoid disruptions, reduce dependence on weak vendors, and proactively manage supply chain vulnerabilities.

Reach out to us today

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