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Product

D&B Research & Advisory

Industry

Flexible Packaging

Function

International Expansion Strategy

Challenge

As part of its global expansion plans, the client, a leading flexible packaging manufacturer, sought to evaluate potential countries for setting up an international manufacturing facility. The key challenge was to compare shortlisted locations across environmental licensing and EIA requirements, industrial infrastructure (power, road/port connectivity, workforce availability), financial ecosystem maturity (banking systems, forex handling, capital repatriation), and trade/export benefits. A structured, data driven comparison was essential to balance incentives, regulatory burden, infrastructure readiness, and overall feasibility of establishment.

Solution

Dun & Bradstreet partnered with the client to deliver a comprehensive, multi-layered location assessment through a modular framework. The engagement included:

Macro-level review of incentives, regulations, and trade dynamics for raw materials and finished goods

Assessment of industrial infrastructure including connectivity, utilities, workforce availability, and zone-level readiness

Financial ecosystem analysis covering banking stability, FX norms, repatriation rules, and capital movement constraints

Mapping of environmental licensing processes and EIA requirements across shortlisted countries

Use of proprietary databases to identify suitable industrial zones and service providers

Modular evaluation framework moving from Macro ? Location ? Financial feasibility

Impact

The study provided the client with a clear, evidence-based understanding of international setup options. Key outcomes included:

  • Country-level demand outlook for relevant packaging categories
  • Comparative map of environmental approvals, licensing timelines, and compliance intensity
  • Shortlisted industrial zones with details on infrastructure, connectivity, and workforce depth
  • Evaluation of banking, forex, and repatriation feasibility across countries
  • Assessment of export benefits including FTAs, duty exemptions, and incentive programs
  • Go/No-Go recommendations with a top three country shortlist for plant setup

These insights empowered the client to make a confident, well-informed decision on international expansion, balancing regulatory, operational, and financial considerations.

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