Product
D&B Research & Advisory
Industry
Telecom & IoT Solutions
Function
Market Expansion & GTM Strategy
Challenge
As part of their domestic and global growth plans, two sister companies in the telecom segment—belonging to a large Indian conglomerate—sought a structured view of market opportunities across seven lines of business. The key challenge was to size relevant markets, understand competitive business models, identify actionable use cases, and develop GTM and pitch playbooks tailored to sectors, regions, trade flows, product verticals, and technologies. A consolidated, decision ready assessment was essential to guide focused expansion.
Solution
Dun & Bradstreet partnered with the client to conduct a comprehensive market and competitive assessment, supported by actionable GTM insights. The engagement included:
Market sizing and opportunity assessment across sectors, regions, trade corridors, and product/technology verticals
Qualitative identification of use cases relevant to each line of business
Competitor profiling and analysis of business models, offerings, and positioning
Import/export analysis to understand cross border flows, hotspots, and opportunity pockets
Development of pitch content and playbook inputs for each business line to support sales teams
Impact
The study delivered a clear, structured foundation for domestic and export growth strategy. Key outcomes included:
- Market sizing and forecasts across priority sectors and geographies
- Identification of high growth sectors and emerging technologies
- Curated customer and channel lists to support targeted outreach
- GTM recommendations across sectors, regions, trade flows, product categories, and technology areas
These insights enabled the client to prioritize markets, sharpen positioning across business lines, and equip commercial teams with actionable pitch frameworks for expansion.
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