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Alok Kumbhat
Alok Kumbhat

Director of Data and Strategy
Dun & Bradstreet India

Dun & Bradstreet, the leading global provider of B2B data, insights and AI-driven platforms, helps organizations around the world grow and thrive. Dun & Bradstreet’s Data Cloud, which comprises of 455M+ records, fuels solutions and delivers insights that empower customers to grow revenue, increase margins, build stronger relationships, and help stay compliant – even in changing times.


Maximise Business Impact Optimising Data Quality

Tim Berners-Lee, the inventor of the World Wide Web, once remarked, "Data is a precious thing and will last longer than the systems themselves." This profound insight is quite relevant in today''s data-driven business landscape. So, if data is destined to endure, ensuring data quality becomes paramount.

This blog explores the fundamental importance of data quality, highlighting its pivotal role in driving strategic decision-making and operational excellence within organisations. Data has become a crucial asset for businesses and data driven culture across organization enables strategic decisioning making to improve customer experience and drive business growth. Discover how effective enterprise data management can propel businesses into a future where data not only informs but transforms every aspect of operations.

What is Data Quality?

Consider data quality as a health checkup for information: assessing the suitability of data for its use in operations, decision-making, and planning. Key attributes of data quality include accuracy, completeness, reliability, and consistency.

High data quality means the information is apt for its intended purpose, offering a dependable bedrock for businesses to analyse trends, make informed choices, and craft strategies effectively. Data analytics services play a crucial role here, using the strengths of high-quality data to extract insightful information and foster informed business decisions.

What Are the Crucial Factors of Data Quality?

Also known as the pillars of data integrity, the following are the factors that are crucial in ensuring the reliability and value of data within the diverse landscape of Indian businesses.

These data quality standards foster informed decision-making and strategic growth. It also consists of good data quality examples to help you understand each factor in a better way:

  • Accuracy: This refers to the precision of data. For example, in a customer database, accurate data would correctly reflect actual names, contact details, and transaction records.
  • Completeness: This calls out capturing all necessary data. A complete health record, for instance, would include all patient allergies, not just the most recent.
  • Coverage: It''s about collecting every piece of data that''s supposed to be there. For example, if a survey is meant to get opinions from ten different cities, coverage would mean getting responses from all ten, not just nine.
  • Conformity: This is making sure data matches up with certain rules or ways it''s supposed to be presented. For example, conformity would ensure that all Aadhaar numbers in a database adhere to the standard 12-digit format.
  • Consistency: Data should be uniform across systems. A consistent address format across all customer interactions avoids confusion in business data.
  • Timeliness: Data must be current and regularly updated. Any company that has gone out of business, for instance, should be updated immediately to avoid any wasted efforts or incorrect reporting.
  • Uniqueness: This factor ensures no unnecessary duplicates exist, like multiple records for the same customer with different spellings. There are master data management services to combat issues like duplication, inconsistent data entries, and more. They consolidate various iterations into a single, accurate record, enhancing data reliability and coherence.
  • Integrity: This ensures data isn''t tampered with. Financial data systems, for example, use stringent data governance guidelines to prevent fraud.

Data Quality Importance for Today''s Businesses

Data is the new oil powering today''s businesses. Exceptional data quality acts as the fuel that transforms raw data into a valuable asset, catalysing growth and success. It''s a very effective tool mitigate risk or minimize risk associated with incorrect data. Better quality of data enables optimal allocation and utilization of resources

Here''s how:

  • Streamlining Operations: Precise data optimises organisational processes, curtails errors, and enhances the overall workflow, leading to smoother, more efficient operations.
  • Making Informed Decisions: Reliable data serves as a trustworthy basis for decisions, enabling risk reduction and confident opportunity identification.
  • Upholding Compliance and Reputation: Regulatory adherence, such as the DPDPA (Digital Personal Data Protection Act), safeguards both legal compliance and a company''s integrity and public image.
  • Securing a Competitive Edge: Prioritizing data quality enables quicker insights and agile responses, providing a distinct marketplace advantage.
  • Best Practices to Improve Data Quality of Businesses

"Quality is not an act, it's a habit," and nowhere is this truer than in data management. Adopting best practices in data quality is setting a standard of excellence that infuses every aspect of your organisation.

Listed below are the ways to improve the data quality of your business:

  • Set Firm Data Standards: Start by crafting clear, definitive standards for data quality assurance. Also, lay out guidelines for the collection, storage, and utilisation of data for your organisation.
  • Consistent Data Cleaning: Dedicate regular intervals for comprehensive data cleaning, identifying and rectifying errors like duplicates, inaccuracies, and outdated entries. Take advantage of data cleansing services that utilize automated tools and sophisticated software for early detection and remediation of errors.
  • Data Quality Tools and Software: Invest in quality management tools that can help monitor, clean, and maintain data efficiently. Utilize software that can validate data against predefined rules and standards.
  • Continuous Monitoring and Reporting: Implement a continuous data quality monitoring system with alert mechanisms for potential issues. Regularly share data quality metrics reports to keep stakeholders informed and drive continuous enhancement.
  • Training and Culture: Educate your team about the significance of data quality and offer training in optimal practices. Cultivate a culture where all members understand their responsibilities in upholding data integrity.

A Visionary Approach to Data Quality for Elevating Your Business

In summary, the pursuit of exceptional data quality is of utmost priority; it becomes a fundamental strategy deeply embedded in forward-thinking business management. Prioritizing data quality not only guarantees accurate and trustworthy information but also paves the way for a future where data is central to every decision and action. Customer satisfaction and client trust, thereby leading to high retention rates. Facilitates Innovation by providing clear insights into emerging opportunities and customer needs

This steadfast commitment to data excellence acts as the driving force behind innovative strategies, increased operational efficiencies, and a sustainable, continuously evolving competitive edge. In today''s complex digital landscape, the quality of data unquestionably stands as a defining factor for success and long-lasting prominence and growth for businesses.

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