Actionable B2B data to empower your Sales & Marketing teams
D&B Optimizer lets you identify, cleanse and add firmographic intelligence to your business records in order to improve the quality of your business data. D&B Optimizer integrates seamlessly during Salesforce implementation ensuring that your Salesforce data is clean, complete, and actionable. Powered by the Dun & Bradstreet D-U-N-S® Number, it enables your organization to have confidence in segmenting the market, identifying priority targets, conducting and ensuring alignment across your business, while reducing the costs associated with bad data.
A. Every organisation has huge amounts of business data on customers, suppliers, vendors, etc. Due to its disparate sources and lack of standardisation, organisational master data often has duplicates and mistakes. Dun & Bradstreet helps you match your data against the Dun & Bradstreet Data Cloud, deduplicate and enrich it with firmographic elements. This will help you make the most of your business data.
A. The world today revolves around data. However, only collecting and storing huge volumes of data does not solve the purpose. An organisation should be able to derive actionable insights from it. Without that, data becomes a liability rather than being an asset. Therefore, data optimisation is important and data cleansing services can help you quickly standardise and enrich your existing data for better business outcomes.
A. The various types of data issues that organisations face include duplication, incorrect and incomplete entries, outdated information, and more. The best way to overcome this issue is by data optimisation with the help of master data management. This will not only reduce errors, but also enrich the quality of existing business data.
A. Some examples of bad data would be incorrect or outdated data. For example, the contact details of a person who has left an organisation. Also, the same company name may have been written in multiple ways in the same place by different teams. This amounts to duplication and inconsistency.
A. D&B Optimizer for Salesforce is fueled by Dun & Bradstreet’s Data Cloud of over 460 million business records from tens of thousands of sources. By automatically enriching account records every 15 days, D&B Optimizer for Salesforce provides direct access to real-time, quality data at your fingertips
A. Data optimisation is beneficial for your business as it helps you reduce the costs associated with bad data. It further helps you optimize your ABM campaigns by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.
A. Organisations undergo changes continuously both structurally and from a people perspective. Data cleansing should be an ongoing process with refreshes at least every quarter so that you always have the right data on your side.
A. The components of quality business data include completeness, recency and firmographic intelligence associated with the data. If these criteria are met, we can say that the data is of good quality and can be used to derive insights.