Industry-leading Data Optimization at Your Fingertips

D&B Optimizer lets you identify, cleanse and add firmographic intelligence to your business records in order to improve the quality of your business data. D&B Optimizer integrates seamlessly during Salesforce implementation ensuring that your Salesforce data is clean, complete, and actionable. Powered by the Dun & Bradstreet D-U-N-S® Number, it enables your organization to have confidence in segmenting the market, identifying priority targets, conducting and ensuring alignment across your business, while reducing the costs associated with bad data.

Benefits of Data Optimization

Entity Resolution and Matching

Upgrade your data cleansing strategy by assessing the content and quality of your existing data to identify incomplete records, duplicate records, inaccurate phone numbers, returned and bounced email addresses

Data Enrichment

Append valuable new data to your customer and prospect lists by filling in vital information leveraging the D&B D-U-N-S® Number, such as company address, phone, email, industry, total employees, annual revenue, corporate linkage, and titles of decision makers

Continuous Data Hygiene

Get your new and improved business data integrated into your Salesforce instance to enhance your company’s database, with automatic periodic refreshes for up to date sales intelligence

Data Analysis and Visualization

Get dynamic visualisations to help you conduct quicker anasysis and make faster and more accurate sales and marketing decisions using your company and contact data

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Obtain Direct Access to Quality Data, When and Where You Want It

D&B Optimizer for Salesforce provides direct access to real-time, quality data at your fingertips so you can:

• Eliminate manual efforts by automating data entry and hence increasing sales productivity

• Get visibility in corporate linkages which will help you identify cross-sell and upsell opportunities

• Prioritize accounts using 80 fields of advanced information to accelerate growth

• Leverage real-time enrichment with automatic periodic refreshes to ensure data completeness and accuracy

How does D&B Optimizer data cleaning process work?

D&B Optimizer, powered by the Dun & Bradstreet Data Cloud, helps you align your sales and marketing efforts by delivering valuable business intelligence on more than 400 million business records and corporate hierarchies. These records are curated from thousands of sources globally and are updated 5 million times every day. This helps you get the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth.

D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.

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